In today's market, your online presence is quite often your "first impression" to potential new customers. This workshop is a big-picture overview of strategies for improving your business' visibility and reputation online. We will discuss recommendations for approaching your online visibility and determining which aspects are most important for your particular business. Start your "online marketing plan" as we review the options you have -- including online reviews, optimizing Google My Business and Google Maps, general SEO tactics, social media, and directory listings. You will leave this class with some practical takeaways for developing your online marketing strategy.