Winter Texans head south through Hub City

Juan A. Navejar Jr.

More than 9,000 Winter Texans attended the Annual Winter Texan Expo in McAllen in January with a majority of those from the north travel south on highways through the Hub City.
“The aim of the Chamber and the Convention Visitors Bureau has been to attract these folks headed south to stop in Alice and educate them about our area,” Chamber Executive Director Juan Navejar said. “With all that traffic headed south, it only makes sense to show them what the Hub City has to offer.”
The Expo has welcomed so many Winter Texans and travelers from Mexico for the last 20 years. Last year it was estimated that $12.5 million was spent during the months of November through March from just Winter Texans boosting the Rio Grande Valley economy.
“We know that all these folks have to travel through Alice to get to the Rio Grande Valley. We are not a tourist destination but a stop on their way south,” Navejar said. “For the last couple of years, the Alice Chamber of Commerce/CVB has gone to the Rio Grande Valley to promote the city to the many folks who trek south each year. Each year we have heard great things from so many who in the past just drove around Alice and now have come into town.”
The Winter Texan Expo is one of two travel shows the Chamber/CVB uses to promote Alice. The other is held in Port Aransas sponsored by the Coastal Bend Regional Tourism Council.
     The Alice booth handed out more than 1,500 brochures on Alice and the Alice Magazine provided by the Alice Echo-News Journal in McAllen and another 300 brochures and magazines at the Port Aransas show.
     “I think this is quite beneficial to Alice. We are gearing the market to the Winter Texans who pass through our city,” Navejar said. “We gain quite a bit of knowledge as to what the Winter Texans are seeking from us through this show.”
    The two-day show in McAllen included visitors from Quebec, Ontario, Manitoba, Saskatchewan, British Columbia, Aberta, New Brunswick, Nova Scotia, Mexico, New Zealand and Ireland. The only U.S. states without representation were from Hawaii, Florida, Maine and Vermont according to the McAllen Chamber of Commerce.


Winter Texans head south through Hub City Juan A. Navejar Jr. More than 9,000 Winter Texans attended the Annual Winter Texan Expo in McAllen in January with a majority of those from the north travel south on highways through the Hub City. “The aim of the Chamber and the Convention Visitors Bureau has been to attract these folks headed south to stop in Alice and educate them about our area,” Chamber Executive Director Juan Navejar said. “With all that traffic headed south, it only makes sense to show them what the Hub City has to offer.” The Expo has welcomed so many Winter Texans and travelers from Mexico for the last 20 years. Last year it was estimated that $12.5 million was spent during the months of November through March from just Winter Texans boosting the Rio Grande Valley economy. “We know that all these folks have to travel through Alice to get to the Rio Grande Valley. We are not a tourist destination but a stop on their way south,” Navejar said. “For the last couple of years, the Alice Chamber of Commerce/CVB has gone to the Rio Grande Valley to promote the city to the many folks who trek south each year. Each year we have heard great things from so many who in the past just drove around Alice and now have come into town.” The Winter Texan Expo is one of two travel shows the Chamber/CVB uses to promote Alice. The other is held in Port Aransas sponsored by the Coastal Bend Regional Tourism Council. The Alice booth handed out more than 1,500 brochures on Alice and the Alice Magazine provided by the Alice Echo-News Journal in McAllen and another 300 brochures and magazines at the Port Aransas show. “I think this is quite beneficial to Alice. We are gearing the market to the Winter Texans who pass through our city,” Navejar said. “We gain quite a bit of knowledge as to what the Winter Texans are seeking from us through this show.” The two-day show in McAllen included visitors from Quebec, Ontario, Manitoba, Saskatchewan, British Columbia, Aberta, New Brunswick, Nova Scotia, Mexico, New Zealand and Ireland. The only U.S. states without representation were from Hawaii, Florida, Maine and Vermont according to the McAllen Chamber of Commerce.
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