Parade kicks off Twelve Days of Christmas

Juan A. Navejar Jr.

The Alice Chamber of Commerce/Convention Visitors Bureau and the City of Alice is proud to announce this year’s theme as “Christmas Around the World”  and is the highlight of the “ALICE – A WONDERLAND OF LIGHTS” Christmas Celebration. 
“Each year we try to come up with a theme that everyone can associate with,” Parade Chairperson Juan Navejar said.  “The parade continues to grow each year and we anticipate an even bigger turnout this year.”
Over the past couple of years, the parade has grown with more than 65 entries last year.  
The priority is to make “Christmas Around the World” as pleasurable as possible to the participants and the spectators.  Every effort should be made to make your parade entry the very best it can be.
“We want entries to select a country and base their theme from that location, whether its Paris, Rome, Spain, Mexico, Jerusalem, the sky is the limit,” Navejar said.
In order to avoid confusing children that will be watching the parade, no parade entry will be allowed to have a living Santa Claus or Mrs. Santa Claus, as a part of its theme or decorations.  “Alice-A Wonderland of Lights” will sponsor the only live Santa Claus in the parade.  To be considered an official parade entrant and eligible for an award, all parade registration forms must be delivered by Noon, Friday, November 30^th  to the Chamber of Commerce.
The parade will begin at 6 p.m. from the City West Ball Park on North Cameron Street and travel south to Main Street before heading west to Dixie Iron Works. 
Awards will be presented for the best entries in Civic, Commercial, Church Youth and Most Unique Divisions as well as best performing bands/units.
For more information or applications contact the Alice Chamber of Commerce at 361-664-3454.