Marketing Strategies that Work

Larry Ellis

There are a lot of factors that contribute to the success of a business and an efficient marketing strategy is one of them. We will take a look at some marketing strategies that work and how businesses can adapt these to ensure overall success of their businesses.

An efficient marketing strategy is one of the pre-requisites for the success of a business. Numerous researches have been carried out to know which marketing strategies can guarantee success. But the fact is that with rapidly changing global markets, organizations need to be at their innovative best to come up with strategies that cater and appeal to the target customers. There are numerous successful marketing strategies and enlisting each one of them is not possible as what may work for one product or service may not work for another. There are certain basics of marketing that have proven to be useful and effective over the years. Now take a look at some marketing strategies that work.

Efficient Marketing Strategies

Know Your Customers
The first and the foremost thing that you need to do before you get down to brainstorm on your marketing strategy is to identify which segment of population will the product or service cater to. It is important to know this because customers have varied tastes and preferences and ignorance on this can have serious impact on your plans. It is imperative that you plan your strategy in accordance with your target customers.

Promote Your Product
Running a sale, or putting discount coupons in the daily newspapers or internet sites helps in creating visibility for your business. Before you plan a promotional offer, it is important that you have enough information about the offers of your competitors. Another benefit of this marketing strategy is that your customers are likely to tell their friends about the promotional offer. This will help you as words of mouth publicity counts a lot. It is important that you maintain a balance with your pricing and the offer. If you keep the price too low, you may not be able to recover your costs which can lead to losses.

Choose a Strategic Location
The location of your outlet or franchise is another important factor which determines the effectiveness of your marketing strategy. If your outlet is placed at an important junction or near a landmark, chances are that you will get more browsers, whom you can convert into buyers. Have you ever noticed that majority of McDonalds outlets are at the some of the busiest places in the world. The location plays a very important role as it creates an opportunity for you to be accessible to customers.

Use Web-marketing
As we mentioned at the beginning of this article that organizations need to be innovative if they have to stay ahead of the competition. One of the steps in this direction is the visibility of your business on the internet. If you would have noticed, every prominent website offers a link to customers through which they can go to a company's homepage, place orders or know about an upcoming offer. Putting yourself up on popular social networking sites can help you to know your customer's tastes and preferences. In fact, market researchers are of the belief that internet marketing will be one of the dominant marketing tools in near future.

Build a Strong Relationships with Employees
Your employees are one of the most important part of your marketing strategy. If your employees feel strongly about the company, it reflects in their behavior and helps in creating a positive impression on customers and within their own social circles. Have you noticed that some people boast of the company that they work with, and some always speak ill about the policies of their employers. This, to a great extent, shapes the public opinion and has the ability to impact your outcome of the marketing strategy. It is important therefore, that you instill a feel-good factor in your employees so that they have nice things to say about the organization. This will help in building a positive brand-image for the organization.


Marketing Strategies that Work Larry Ellis There are a lot of factors that contribute to the success of a business and an efficient marketing strategy is one of them. We will take a look at some marketing strategies that work and how businesses can adapt these to ensure overall success of their businesses. An efficient marketing strategy is one of the pre-requisites for the success of a business. Numerous researches have been carried out to know which marketing strategies can guarantee success. But the fact is that with rapidly changing global markets, organizations need to be at their innovative best to come up with strategies that cater and appeal to the target customers. There are numerous successful marketing strategies and enlisting each one of them is not possible as what may work for one product or service may not work for another. There are certain basics of marketing that have proven to be useful and effective over the years. Now take a look at some marketing strategies that work. Efficient Marketing Strategies Know Your Customers The first and the foremost thing that you need to do before you get down to brainstorm on your marketing strategy is to identify which segment of population will the product or service cater to. It is important to know this because customers have varied tastes and preferences and ignorance on this can have serious impact on your plans. It is imperative that you plan your strategy in accordance with your target customers. Promote Your Product Running a sale, or putting discount coupons in the daily newspapers or internet sites helps in creating visibility for your business. Before you plan a promotional offer, it is important that you have enough information about the offers of your competitors. Another benefit of this marketing strategy is that your customers are likely to tell their friends about the promotional offer. This will help you as words of mouth publicity counts a lot. It is important that you maintain a balance with your pricing and the offer. If you keep the price too low, you may not be able to recover your costs which can lead to losses. Choose a Strategic Location The location of your outlet or franchise is another important factor which determines the effectiveness of your marketing strategy. If your outlet is placed at an important junction or near a landmark, chances are that you will get more browsers, whom you can convert into buyers. Have you ever noticed that majority of McDonalds outlets are at the some of the busiest places in the world. The location plays a very important role as it creates an opportunity for you to be accessible to customers. Use Web-marketing As we mentioned at the beginning of this article that organizations need to be innovative if they have to stay ahead of the competition. One of the steps in this direction is the visibility of your business on the internet. If you would have noticed, every prominent website offers a link to customers through which they can go to a company's homepage, place orders or know about an upcoming offer. Putting yourself up on popular social networking sites can help you to know your customer's tastes and preferences. In fact, market researchers are of the belief that internet marketing will be one of the dominant marketing tools in near future. Build a Strong Relationships with Employees Your employees are one of the most important part of your marketing strategy. If your employees feel strongly about the company, it reflects in their behavior and helps in creating a positive impression on customers and within their own social circles. Have you noticed that some people boast of the company that they work with, and some always speak ill about the policies of their employers. This, to a great extent, shapes the public opinion and has the ability to impact your outcome of the marketing strategy. It is important therefore, that you instill a feel-good factor in your employees so that they have nice things to say about the organization. This will help in building a positive brand-image for the organization.
Alice TX Chamber News - November 2011