Christmas Parade set for Dec 2nd

Juan A. Navejar Jr.

The 34th Annual Christmas Parade is Tuesday, December 2, 2014 through downtown Alice.
The Alice Chamber of Commerce/Convention Visitors Bureau and the City of Alice is proud to announce this year’s theme as “Once Upon A Time”  and is the highlight of the “ALICE – A WONDERLAND OF LIGHTS” Christmas Celebration. 
“Each year we try to come up with a theme that everyone can associate with. If you have seen it on a book, you can put it on a float,” Parade Chairperson Juan Navejar said.  “The parade continues to grow each year and we anticipate an even bigger turnout this year.”
Over the past couple of years, the parade has grown with more than 65 entries last year.  
The priority is to make “Once Upon A Time” as pleasurable as possible to the participants and the spectators.  Every effort should be made to make your parade entry the very best it can be.
In order to avoid confusing children that will be watching the parade, no parade entry will be allowed to have a living Santa Claus or Mrs. Santa Claus, as a part of its theme or decorations.  “Alice-A Wonderland of Lights” will sponsor the only live Santa Claus in the parade.  To be considered an official parade entrant and eligible for an award, all parade registration forms must be delivered by 10 am, Monday, December 1st to the Chamber of Commerce.
Parade applications are posted on the doors of the Chamber of Commerce and can be dropped in the mail slot.
The parade will begin at 6 p.m. from the City West Ball Park on North Cameron Street and travel south to Main Street before heading west to Dixie Iron Works. 
Awards will be presented for the best entries in Civic/Non-Profit, Commercial, Church Youth, School, Most Unique Divisions as well as best performing bands/units.
 For more information or applications contact the Alice Chamber of Commerce at 361-664-3454.