From the Executive Director

Juan A. Navejar Jr.

When we think of seasonal business, we normally think of the winter and summer sales. We forget that fall is just as busy as summer and winter. It’s back to school and for many families that means going shopping.
This is the time of year where we turn our eyes to the upcoming holiday season. It’s all about promotion and affordable advertising. We are blessed in Alice to have three great businesses that offer you just that. But learning what is best for your business is the first step to advertising, what is in your budget and what will you be promoting about your business.
Seasonal promotions give your company exposure. You want to inform people about your business and get ahead of the holiday planners. An imaginative fall promotions advertising campaign will pay big dividends to your success during the busy season. This will take some creativity on your part.
An idea that could help the small business owner is find another small business that does not offer the same product as you and share the costs for small promotions. An example is create a flyer for your business and have your partnering business put it in their shopping bag.
 
 . For example, you may all jointly create a flyer representing each member. This flyer can be tucked into the shopping bag of each business, spreading the word about the entire cooperative.
Trick or Treat:
 
Pass out business cards and flyers to kids for Halloween along with candy. This fall promotion idea will help to get you in the mood for the holiday and benefit your business as well.
Sponsoring Fall:
Is there a fall festival in your city? Perhaps all the families like to head out to the orchards to enjoy apple cider or join together for pumpkin carving. Consider promoting your business at a fall festival. You can give away inexpensive items or even sell some of your fall-related goods to spread the word about your business.
Festive Giveaway Items
Many people hate the idea of advertising, but everybody loves free stuff, especially if it is somewhat useful. An effective fall promotions strategy should definitely include giveaway items, if possible.
USB storage devices:
A USB device is an excellent seasonal promotion idea for back to school. Get your business logo stamped on the cheaper models and give them out to students who are sure to love this freebie. The best part is that people will actually use this freebie, making it a fantastic choice for a fall promotion.
Stadium Seats:
Two things make stadium seats a winner as a seasonal promotion idea: crowds and football. Have them made with your logo and contact information and pass them out at tailgates before the games. The large number of people and practicality of the item will make sure you go home empty handed every time.
Travel Mugs:
As the temperature takes a dip, you can cash in on travel mugs, a timely fall promotions idea. Pass them out at football games, offices, or coffee shops. Travel mugs are a wonderful way to execute seasonal promotions since this daily use item is bound to generate the desired exposure.
Make sure to capitalize on some of these fall promotions ideas this season. Many can be expanded upon, or you might even have your own brilliant seasonal promotions idea in mind. Either way, you should make sure your strategy is in place and on time this year to generate the type of exposure you desire. Fall promotions are an incredibly important tool for achieving your sales potential this year.