From the Executive Director

Juan A. Navejar Jr.

The calendar says February and our mild winter will soon come to an end. It’s time to start thinking about your spring business promotions. While our winter does not feel like the winters of the northeast, we do get to wear a coat and sweater for a short time and soon we will pack them up for another year. In a business sense it’s time to do the same.
If you operate a retail business that stocks seasonal items, it may be time to offer a closeout sale as a spring marketing idea. Winter garments must be moved in order to stock new spring designs. Or winter space heaters must be liquidated so you can stock fans and air conditioners. Use a closeout sale to get customer flocking to your store.
Spring encourages everyone to get out of their homes and enjoy outdoors. Invite them to your store with an offer of a free gift just for stopping by. It could be a promotional pen, a bookmark, or even a small gift certificate for a future purchase. Anything to get them into your store could result in extra sales from early spring buyers.
Another good spring promotion idea is to offer a contest. You could bundle your own products as a prize or form a joint venture with another business to come up with a desirable jackpot. The bigger, the prize the better. Promote your contest via your website, social media, newsletters, and even paid advertising so customers will come to your store and enter in person. Remember to add new entries to your newsletter and contact database.
So many people gain unwanted pounds during the winter months. As a result, they determine that losing weight is a must for the new season. Helping customers get in shape for the spring is a great way to boost your business. Your spring promotion ideas could include offerings to help them get in shape or be healthy. Stock exercise products. Carry whole and nutritious foods. Develop low-calorie recipes for your restaurant.
These are just a few spring marketing tips to give your spring sales a boost. Remember to plan early for your spring promotion ideas so you have plenty of time to make printed material and do any necessary advertising. Working together with another business to form a joint marketing venture also takes time, but can be certainly worth the effort.