From the Executive Director

Juan A. Navejar Jr.

Effective networking of your business is not just shaking hands but getting down to grassroots efforts. Those who attended our last Chamber Mixer did just that. I have evidence of a great business connection made from two different businesses who connected and have partnered up.
Networking is the art of linking together individuals who, through efforts like those made from the Chamber are now doing business together.
My many years at the Chamber have taught me that in order to be successful one has to be genuine and authentic in order to build trust and open business relationships.
You have to set a goal and make an effort to participate in networking opportunities like our Mixer, luncheons, and programs. At these events, you can begin your efforts to look for others who have something you need to boost your business to another level. Our summer lunch series are learning seminars that also open contacts for future business deals.
When attending a networking event, notice the tone and attitudes of a group. Look for people who are supportive of one another. Ask yourself how you can benefit from another company or business. Perhaps one has a product or service you are lacking to make your business better.
Don’t forget to ask questions. Being a former reporter I usually have a question or two just to get conversation started. Remember the five W’s – who, what, when, where and why and do not forget how as opposed as to questions that have a simple yes or no reply. This form of questioning opens up the discussion and shows listeners that you are interested in them.
Remember you are making an impression when you network. Become a known resource for others. You impression will be remembered and more likely to open other avenues for you.
Before you attend a networking opportunity do your homework about your own business. You may be the owner or a key employee so have a clear understanding of what you do and why, for whom and what makes your doing it special or different from your competition. Be able to articulate what you are looking for and how others may help you. Do not get stumped by a reply of how may I help your business and you go blank.
If you do make a contact, make sure you follow through in a timely manner. Call those you meet who may benefit from what you do and vice versa. Express gratitude and complement on how impressed you were about their business.
These are just a few of grassroots efforts about networking. Getting your foot inside the game is your first step. So we will see you at our next mixer and hopefully you too make a connection from our networking opportunity.