When it comes to customer service, sometimes we need to remind ourselves of what not to do. It is not easy to give good customer service, and often people are not easy to deal with. If customer service is hard to do in business, it is especially hard to provide good customer service in the travel and hospitality worlds. Travel and hospitality providers are given an almost impossible task. Most visitors expect perfection, have little patience and often are rude. From the customer service perspective, time is not only of the essence, but forms the basis for a great deal of customer frustration and anger. Perhaps nothing produces a greater loss of good will then being put on hold while calling or having to navigate through a maze of telephone numbers (phone trees).
