Job Board Title:
Marketing Analyst
Post Date
1/20/2017
Expiration Date
4/20/2017
Details:
“Exceeding Member Expectations”
It is what we do at 1st MidAmerica Credit Union!
1st MidAmerica Credit Union has over 80 years of history servicing members of the Metro East, Illinois and Kansas City areas. We have 12 branches currently throughout the area servicing over 60,000 residents in 22 counties!
We are looking for service-oriented individuals to fill a Marketing Analyst position at our Bethalto 140 Branch. If you enjoy helping people, motivating a team and are detail oriented, we encourage you to apply and become part of our team!
Our Marketing Analyst will be responsible for providing support to the Marketing Department to ensure effective targeting of marketing initiatives by utilizing various data sources and monitoring the online presence of the credit union.
Duties include:
• Update and maintain Marketing database system. Coordinate the segmentation and extraction of data, analysis, and reporting for marketing purposes. Perform quality assurance of data points and communicate with vendors pertaining to file and data delivery.
• Perform data queries, market segmentation analysis, and trending to gain a deep understanding of membership and market areas. Develop targeted product and service matrices for mailing, web and core system cross sell features and other customer relationship management initiatives. Assist in establishing and tracking objectives for specific promotions. Measure, track and calculate results of marketing promotions and programs.
• Input, calculate and summarize survey and research data. Provide analysis of member satisfaction and engagement.
• Monitor and summarize web usage statistics and provide reports. Maintain external websites owned by the credit union, performing updates as needed. Coordinate search engine optimization and marketing with internal resources and vendors.
• Support the overall marketing function and represent the credit union in a professional manner.
Qualifications:
Knowledge, Skills and Abilities:
Experience: One to three years of similar or related experience in database marketing, digital marketing or a closely related field.
Education: A Bachelor's Degree in Marketing or a related field.
Interpersonal Skills: Courtesy, tact, and diplomacy are essential elements of the job. Work involves much personal contact with others inside and/or outside the organization for purposes of giving or obtaining information, building relationships, or soliciting cooperation.
Other Skills: Working knowledge of computer applications such as databases, spreadsheets and the internet.
Ability to create and interpret Marketing database and related reports. Strong qualitative, analytic and problem solving skills. Strong skills in statistical methods; understanding surveys and survey methodology.Solid written and verbal communication skills and the ability to distill complex ideas into essential concepts and results.
Ability to manage projects independently with meticulous attention to detail.
Comments:
Apply online at www. 1stmidamerica.org
Employer:
1st MidAmerica Credit Union
Contact:
Emily Bennett
Address:
731 E. Bethalto Drive
Bethalto, IL 62010
Work Phone:
618-258-4558
Fax:
618-258-9525
Email:
apply.online@1stmidamerica.org
Website:
https://www.1stmidamerica.org/home.html