The United States is a country with a strong entrepreneurial activity and a great quality of life, both built on the basis of a clear business environment that invites foreign investment. The main challenge for an entrepreneur is to learn to understand the system and to quickly recognize opportunities that meet their expectations and the levels of risk they are willing to take.
During the process in which a company is trying to get a significant market share, on a reasonable time curve that would not jeopardize its survival, some of the most important goals to achieve are:
1) Get the proper advice: you should allow the right professionals to guide you, such as accountants, lawyers, administrative advisers, insurance agents, business brokers, marketing experts, real estate agents, headhunters, etc. Some of them are absolutely necessary, others are strongly recommended.
2) Start networking: your business should gain visibility and be known by hundreds if not thousands of people as fast as possible. You will be able to gain some new clients fairly quickly; other potential clients will take more time before they start doing business with a new company; and others will never buy from you, but could definitely become an important source of potential client referrals.
In order to accomplish the two crucial goals mentioned above, it is recommended to turn to the chambers of commerce as they can be an excellent source of contacts and networking. These organizations gather a great number of entrepreneurs, investors, and managers from different lines of business and the majority of them focus on a specific company profile such as binational companies, small business, or companies of a particular industry. In Texas alone, there are more than 30 chambers of commerce. Their main goal is to facilitate the interaction among companies to help them gain economic strength by building new relations and working together, thus, they organize and promote meetings, business lunches, conferences, dinners, and galas. Acquiring a membership will allow you to freely promote your company in their events where you will be able to meet numerous people, many of whom were probably looking for a supplier of the products and/or services you offer. These organizations also generate entrepreneurial learning opportunities which could make a great impact in your business’ constant improvement procedures. Finally, being a member of a chamber of commerce will add prestige and institutional credibility to your business while having your company’s interests represented before government entities. To join any of them, just look for their calendar and attend to their next event; you will always be able to find options available for members and non-members.
Remember, when you are doing business, it is impossible to completely eliminate the risk. However, you can increase your company’s chance of succeeding and growing by taking advice from qualified professionals and getting in touch with many people from diverse backgrounds and with different needs.