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Katherine Cleland approaches marketing consulting from a pragmatic, problem solving approach. Her 20 years of marketing experience lend depth and perspective to understanding what will work for you and your firm. She strives for implementable, supportable, strategies and plans that are based on knowledge of an organization's customers, structure, marketing focus, and resources. Katherine differentiates between theoretical tools and approaches that will work, and actually help your business grow. This pragmatic approach, combined with her strong teamwork and communication skills will help her aid your team focus on the marketing goals to be accomplished, and how best to get there. Her core belief that tangible, measurable outcomes are critical part of any marketing strategy or campaign, influences all of her work.