Register Today for our monthly Lunch & Learn!

Thursday, May 28,2015 @11:45 a.m.-The Lodge

EMV -- which stands for EuroPay, MasterCard, and Visa -- was introduced to the payment industry nearly two decades ago as a way to protect consumers and reduce the cost of fraud. The majority of European countries as well as Canada have implemented this technology and realized a reduction in card-present credit card fraud. According to Discover Financial Services, the European Union has seen an 80% reduction in credit card fraud due to its migration to EMV.
EMV works through the use of credit cards that have an embedded smart “chip” in the cards versus using the magnetic stripe to transmit data at the point of sale. Affinity will be speaking about the upcoming switch to EMV and how this will impact both businesses and consumers. Come learn about the changes at the point of sale for consumers as well as the fraud liability shift affecting business owners and the October 2015 deadline.


Register Today for our monthly Lunch & Learn! Thursday, May 28,2015 @11:45 a.m.-The Lodge EMV -- which stands for EuroPay, MasterCard, and Visa -- was introduced to the payment industry nearly two decades ago as a way to protect consumers and reduce the cost of fraud. The majority of European countries as well as Canada have implemented this technology and realized a reduction in card-present credit card fraud. According to Discover Financial Services, the European Union has seen an 80% reduction in credit card fraud due to its migration to EMV. EMV works through the use of credit cards that have an embedded smart “chip” in the cards versus using the magnetic stripe to transmit data at the point of sale. Affinity will be speaking about the upcoming switch to EMV and how this will impact both businesses and consumers. Come learn about the changes at the point of sale for consumers as well as the fraud liability shift affecting business owners and the October 2015 deadline.
Holland-Springfield News - May 2015