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The Catskill Mountains Scenic Byway Request for Proposals to Implement its Marketing Strategy
has been Released
June 12, 2015


The Central Catskills Chamber of Commerce has announced its Request for Proposals for the Marketing Strategy to implement the design, creation and production for promotional material for the newly approved Byway which is located along the Route 28 corridor in the central Catskills of NYS. The 45-mile long section runs through the Catskill Park, a mix of private and public lands, including Forever Wild State Forest Preserve land. The Byway traverses the NYS Water Supply Watershed serving millions of Catskill, NYC and downstate residents. The Byway area contains two reservoirs: the Ashokan at the eastern end of the Byway, and the Pepacton near the western end.

The Catskill Mountains Scenic Byway is a project of the Central Catskills Collaborative, a volunteer committee of appointed municipal representatives from the Towns of Olive and Shandaken in Ulster County; and the Towns of Middletown and Andes and the Villages of Fleischmanns and Margaretville in Delaware County, NY.

The duration of the project is expected to begin in the early fall of 2015 and be completed within one year of signed contract. Important factors that will be part of the evaluation process include: appropriate experience, demonstrated knowledge of the Catskill region, consultant located in the region and demonstrated experience with projects similar in nature.

Please contact Carol O’Beirne, project administrator at carol@centralcatskills.com or call 845-586-3300 to request a copy of the RFP. Proposals must be received by August 1, 2015. Please indicate if you are a NYS certified M/WBE. Funding for this project has been provided by a Consolidated Funding Grant through the Market NY Fund from the Mid-Hudson Regional Council.

Proposals will be reviewed by the Central Catskills Collaborative and qualified finalists will be interviewed with consultant selected by September 1, 2015.


Catskill Mountains Scenic Byway 
Request for Proposals


Project: Design, create and provide actual estimates of production costs of promotional material as described in the Marketing Strategy of the Catskill Mountains Scenic Byway.

Contact:  Carol O’Beirne
Phone #:  845-586-3300
E-Mail:  carol@centralcatskills.com

Proposal Due Date: August 1, 2015

OVERVIEW

The Catskill Mountains Scenic Byway is a project of the Central Catskills Collaborative, a volunteer committee of appointed municipal representatives from the Towns of Olive and Shandaken in Ulster County; and the Towns of Middletown and Andes and the Villages of Fleischmanns and Margaretville in Delaware County, NY. 
The 45-mile long section of NYS Route 28 runs through the Catskill Park, a mix of private and public lands, including Forever Wild State Forest Preserve land. The Byway traverses the NYC Water Supply Watershed serving millions of Catskill, NYC and downstate residents. The Byway area contains two reservoirs: the Ashokan at the eastern end of the Byway, and the Pepacton near the western end.
A logo, audio driving tour and theme song for the Byway have already been produced.

MATERIALS TO BE DEVELOPED (by Single Consultant or Team):

• Catskill Mountains Scenic Byway brochure (1)
• Rack cards: History and Culture (1), The Great Outdoors (1)
• Rack cards and Posters: Events (6)
• Comprehensive map to be used with printed and digital materials and on interpretive information kiosks
• Website to serve as an online Visitor’s Center listing lodging and dining information, packaged vacations, community descriptions, and seasonal activities and events.
• Electronic newsletter, Facebook page and other social media outlets and other technological tools to reach diverse populations of travelers.
• Graphics for interpretive panel for six two-sided “Sense of Place” kiosks (one per each of 6 municipalities), 36 “h x 72” w to be located at public spaces where information, mapping and directions will be necessary to support travelers’ experience.  Cork Board side will have locked cover to showcase changing flyers and posters and other side will have permanent interpretive panel.
• Design Logo promotional materials: t-shirts, logo stickers for retail windows, mugs, and caps.
• Logo, copy, photos, and other information will be provided by the Central Catskills Collaborative.


SCOPE OF SERVICES:

• Review the Catskill Mountains Scenic Byway (CMSB) corridor management plan that includes the Marketing Strategy as approved by the 6 municipalities in the Byway region.
• Meet with the Central Catskills Collaborative, organizing committee for the CMSB, to familiarize your team with the details of the project and the community leaders who will serve as resources.  Review sign restrictions per municipality, DOT and DEC regulations within the Catskill Park and NYC/Catskill watershed.
• Review complementary projects that are currently nearing completion or in the planning stages along the CMSB including the Catskill Interpretive Center in Mt. Tremper, Belleayre Mountain Unit Management Plan, the proposed Belleayre Resort at Catskill Park, a private development project and the new ‘Smiles for Miles’ Route 28 Marketing Campaign.
• Create a comprehensive map to illustrate the location and reference information for proposed and recommended CMSB components. Map will be used in print and digital items with an emphasis on road identification, historic details, trails, stream/fishing/boating access, Main Streets and street/road identification, and amenities including Hospitals, Town/Village Offices
• Submit for review illustrations of signage and kiosk designs, printed brochures and rack cards, promotional items, comprehensive map exhibits with the Central Catskills Collaborative members and other officials as may be appropriate

PROJECT ADMINISTRATION:

• Prepare monthly updates and status reports, and submit all reports and invoices for payment to the Central Catskills Chamber of Commerce – the Business Administrator for this project.
• Coordinate the work of sub-contractors and sub-consultants

DELIVERABLES:

• Conceptual designs for several options for graphic panels to be installed on kiosks; comprehensive map; brochures, rack cards; website, social media, email newsletter; and promotional items: t-shirts, caps, mugs. Printed copies and electronic files will be provided.
• Probable cost of projects for the printing of brochures, rack cards; implementation website, email newsletter, social media and promotional items.

SCHEDULE:

• The duration of the project is expected to begin in the early fall of 2015 and be completed within one year of signed contract.

ASSUMPTIONS:

Representatives of the Central Catskills Collaborative and the Central Catskills Chamber of Commerce will provide appropriate and necessary assistance with this project. The committee will provide the following materials for use by the consultant:
o Catskill Mountains Scenic Byway Corridor Management Plan
o Samples of current marketing that is available in the CMSB region
o Pending projects that will have an impact on the CMSB region
o NYS DOT (in accordance with federal, state agencies and local Sign Laws as applicable) has final approval for the locations of Catskill Mountains Scenic Byway signs and kiosks that occur in the public highway, road, and street rights-of-way.


QUALIFICATIONS for CONTRACTORS OR SUBCONTRACTORS:

• Familiarity with the Catskill Region, the NYS DOT Scenic Byway program and general interest in the Central Catskills region
• Experience in working with state, national and byway highway sign policies and standards is a plus
• Graphic design capability for highway signage as well as printed and electronic media uses
• Familiarity with working with state grant applications and procurement policies and reporting


SUBMISSION REQUIREMENTS FOR PROPOSALS:

The qualification package shall include:

• Approach to this project, including degree of familiarity with the communities along the Catskill Mountains Scenic Byway
• Resume of proposed staff, including personal references
• Summary of another project of similar scope for which the consultant was primarily responsible, addressing description of the project including size and scope, initial and actual project schedule, budget, description of services, project references with name, address and telephone number
• Listing of any current projects and scheduled completion dates
• Contract proposal outlining scope of work with compensation and travel expense schedules


EVALUATION CRITERIA (in no particular order) includes but is not limited to:

• Appropriate experience
• Past performance
• Schedule for production and completion
• Demonstrated knowledge of the Catskill region
• Consultant located in the region


SUBMISSION OF PROPOSALS:

Proposals must be received by August 1, 2015.
Please indicate if you are a NYS certified M/WBE
Hard copy must be mailed or delivered to:

Carol O’Beirne
Central Catskills Chamber of Commerce
POBox 605, 806 Main Street
Margaretville, NY 12455

Electronic proposal must be emailed to:
carol@centralcatskills.com

Proposals will be reviewed by the Central Catskills Collaborative and qualified finalists will be interviewed with consultant selected by Sept. 1, 2015.


GENERAL COMMENTS:

• Any cost incurred by respondents in preparing or submitting a Proposal shall be the respondent’s sole responsibility
• All responses, inquiries or correspondence relating to this Request for Proposal will become property of the Central Catskills Chamber of Commerce acting on behalf of the Central Catskills Collaborative
• Specific questions regarding the Request for Proposals should be directed to Carol O’Beirne, Central Catskills Chamber of Commerce, 845-586-3300. If a question of general concern is asked by any consultant with regards to the Request for Proposals, a copy of a written response will be sent to all.
• The Central Catskills Collaborative, reserves the right to accept or reject any and all proposals, and will recommend that the Central Catskills Chamber of Commerce to enter into any contract deemed to be in the best interest of the program.



 
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The Central Catskills Chamber of Commerce
PO Box 605
Margaretville, NY 12455

Phone: 845-586-3300
Fax: 845-586-3161
 

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