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Nationwide Insurance Surprise
Jesse Moreno
15170 West Bell Road
Suite 100
Surprise, AZ 85374
Phone: 602-293-9520
Fax: 602-293-5828
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News
Nationwide Insurance® Unveils New Advertising Campaign (04/15/09)
“The new campaign is essentially a return to our roots,” said Steven Schreibman, vice president of advertising and brand management for Nationwide. “We’re focused on enhancing the customer experience by reemphasizing -- and demonstrating -- what we mean when we say: Nationwide is On Your Side®.”
The Life Comes at You Fast campaign, which urged consumers to prepare for the unexpected with cameos from celebrities like Kevin Federline, Fabio and Sanjaya Malakar, was successful in raising brand awareness for Nationwide. The new campaign will build on brand awareness to differentiate Nationwide from competitors by highlighting the outstanding personalized experience Nationwide provides for its customers.
“The people in these ads are not professional actors,” Schreibman said of the new campaign’s stars. “We didn’t script them or tell them what to say. They are real employees telling true stories in their own words about what they do for our customers. Through these testimonies, the campaign shows the ends to which Nationwide will go to serve its customers.”
Nationwide turned to Academy Award winning director of the Thin Blue Line, Errol Morris, to create the television ads.
Stories shared by associates and insurance agents in the campaign range from providing humanitarian relief following a natural disaster to simple call center interactions that make things easier for customers filing a claim.
The new campaign will include broadcast, cable, print, radio and online executions across the country. The new ads and related content, including behind the scenes footage is available at nationwide.com.
TM Advertising, based in Dallas, created the campaign.
Nationwide, based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the world and is rated A+ by A.M. Best. Nationwide ranks #108 on the Fortune 500 list. The company provides a full range of insurance and financial services, including auto insurance, motorcycle, boat, homeowners, life insurance, farm, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings plans and health and productivity services. For more information, visit www.nationwide.com.
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About Us
Nationwide has been in business for more than eight decades. You can rest assured that we have the experience, integrity, and capital strength to manage today's challenging marketplace, while continuing to provide you with the best products and personalized service to suit your household's needs.
Any company can say it is strong, but consider the following facts about Nationwide:
Nationwide is in a strong financial position.
Nationwide is one of the largest diversified insurance and financial services organizations in the United States. For years, Nationwide has been taking steps to further strengthen its financial strength. Employing strict underwriting standards, aggressively managing expenses and maintaining a strong, diversified investment portfolio has enabled Nationwide to enter the recent market turmoil from a position of financial strength, ensuring that Nationwide has the capital necessary to keep our promises to you, our customers, without hesitation.
Nationwide is highly rated by the ratings agencies.
Nationwide continues to maintain strong ratings from the rating agencies. This is validation that Nationwide has the resources available to pay claims and provide the high-quality, personalized service our customers have come to expect over the years.
Nationwide is very focused on investment risk management.
Nationwide historically has been a diligent risk manager, investing in diverse industries, different markets, and various types of securities. While our $65 billion investment portfolio includes investments that have been negatively impacted by the recent credit crisis, we remain positioned to meet the needs of our customers, employees and communities. In fact, Standard and Poor's has rated our enterprise risk management capabilities as “strong,” a rating only 14 percent of all insurance companies shared with us as of April 2008.
Nationwide has successfully completed its acquisition of the publicly traded shares of Nationwide Financial Services, Inc.’s stock.
Nationwide Financial is now a privately held subsidiary of Nationwide Mutual Insurance Company. In spite of the distress in the financial system, Nationwide Mutual completed the transaction as planned on January 1, 2009. Nationwide Mutual's ability to fund the transaction in these turbulent times demonstrates Nationwide's financial stability. It also shows Nationwide Mutual's confidence in the strength and value of Nationwide Financial. We believe that completion of this transaction will allow us to better serve our customers in the years to come.
Strong ratings, financial discipline, solid risk management, and a customer-focused philosophy. Those are characteristics of a strong company. At Nationwide, we work every day to ensure that we will be here long-term to help you plan for the future and protect what matters most.
Nationwide is On Your Side
Defining Statement
Here at Nationwide Insurance Surprise, we’re On Your Side!We work hard to safeguard your investments by helping you plan for the future − protecting what matters most to you and your family.
Providing you with a FREE On Your Side Review here at Nationwide Insurance On Your Side Center. It’s always that simple “Call, Click, Visit, Connect”.
Your Nationwide Insurance Surprise TEAM!
Jesse Moreno ext. 45227
Judy Ford ext. 45225
Loree Valadez ext. 45223
Robert Lamb ext. 45226
Aaron Bailey ext. 45221
OFfice: 602-293-9520
Fax: 602-293-5928

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