 SEPT 2010 The Official Publication of the Tucson Hispanic Chamber of Commerce | |
The mission of the Tucson Hispanic Chamber of Commerce is to advocate for and provide services to help grow our members' businesses. Board of Directors
Chairwoman Tara Torres Hungate - Arizona Lotus Corp
Foundation Board of Directors Chairman Janis Gallego - Mesch, Clark & Rothschild Tucson Hispanic Chamber of Commerce Staff
Lea Marquez Peterson President/CEO president@tucsonhispanicchamber.org
Leticia Ortiz Director of Membership leticia@tucsonhispanicchamber.org
Hannibal Chinchilla Director of Community Relations hannibal@tucsonhispanicchamber.org
Leslie Leon Administrator office@tucsonhispanicchamber.org
PHOTO COMING SOON Maricela Robles Director of Events maricela@tucsonhispanicchamber.org
Welcome our NEW Director of Events
What a fantastic opportunity! I am so humbled and honored to join the Hispanic Chamber of Commerce Family. As the new Director of Events, I look forward to helping the THCC with its important mission to strengthen our local economy and support our hard working Hispanic business men and women. I hope to bring my long history of advocacy and organization for businesses and community efforts to my my duties. Given the fact that I started my own small business at the age of 19 and that my late father has been a small business owner in the sign industry for his entire adult life, I am sure you can see why I am so passionate about my new job. I am also proud and humbled to be named as a 2006 40 Under 40 Business Edge Award winner. My husband Miguel Ortega, and our 1 year old son, Miguel Valentin, are so grateful for this opportunity. Let's get to work!
Maricela Robles maricela@tucsonhispanicchamber.org
Chamber EventsFriday, September 10th- Join us for our Salsa Fiesta Mixer with the Tucson Jazz Society and Downtown Tucson Partnership at La Placita Village downtown 5:30p - 7:30p. Food * Beer Garden * Networking * Music and stay afterwards for the FREE Salsa Dance Party $10 for THCC Members Wednesday, September 15th - Making the Holiday Retail Season Outrageously Successful! Co-hosted by the UA Lundgren Retailing Center and presented by Action Coach. U of A Student Union. 8:30a - 11:00a. Thursday, September 16th - Monthly Luncheon - Segments of the Hispanic Market. Co-hosted by Advertising Federation and presented by Miguel Cruz of ICON Marketing and Carmen DiRienza of V'Me. 11:30a - 1:30p. The Manning House. New Member Orientation (New and Renewing Members invited). 10:30a - 11:15a prior to the luncheon. The Manning House. No Cost. Monday, September 20th - Educación para los Restaurantes en Español - Si quieres saber los reglamentos de la Pima County Departamento de Salud y el entrenamiento para el servicio alcliente ….Acompáñanos a este taller con mucha informaciónque te interesa! Holiday Inn and Suites (4550 S. Palo Verde Rd) - 8:00am Registración, 8:30am—10:30am Programa Miembro de THCC: $10 No Miembro: $20 Friday, September 24th - Mariachi Sol and Vikki Carr Concert - Please join the Tucson Hispanic Chamber of Commerce at the upcoming concert. Special THCC VIP seating in Section A for only $59.00 per person. 8:00pm at UA Centennial Hall Interested in getting involved?
We are seeking committee members!
- Ambassador Committee (Meets every month at 9am) - Contact Leslie León *Each Ambassador must go through an Orientation before joining the committee - Gala Committee - Meets the third Wednesday of each month at 10am (scheduled for Nov 6th at Desert Diamond Casino) - Contact Leslie León - Public Policy Committee (meets the first Thursday of each month at 9am) - Contact Lea Márquez Peterson Interested? Contact us at 520-620-0005. Congrats to our Hispanic Business Man, Woman and Corporate Partner of the Year
In August, our staff and Board members had the honor of surprising our Hispanic Business Man and Woman of the Year. We arrived at each of their businesses with our local videographer (Thank you, Area520!), a bouquet of flowers (Thank you, Xochimilco Flowers) and a letter of recognition. Congratulations to Pat Lopez of Rusing and Lopez Law Firm and Barbara Carino of Garcia Cleaners. They will be celebrated and honored at our 2010 Noche de Exitos Gala at the Desert Diamond Casino Hotel on November 6th, 2010. Please save the date! We also selected our Corporate Partner of the Year and are pleased to honor State Farm Insurance and their Agent Recruiter, Elisa Rubaclava for their dedication to our chamber and the Hispanic community. They will also be recognized at our annual Gala.
Save the Date! Save the Date! Please be our guest at our annual Noche de Exitos Gala on November 6th at Desert Diamond Casino Hotel. We will be honoring our Hispanic Business Man and Woman of the Year and our Corporate Partner of the Year! We guarantee this will be a great party including special entertainment, incredible food and a fun time! Sponsorships are available. Tickets are available now at www.TucsonHispanicChamber.org. THCC hosts a "City Budget Crisis" Brainstorming Session The THCC has been vocal about its opposition to the proposed 1/2 cent sales tax increase on the ballot in November. However, the chamber has also committed to collaborating and assisting our City of Tucson staff in analyzing the budget crisis. Last week, our chamber hosted a Brainstorming Session to identify any idea that may save the City money or assist during these tough financial times. Thank you to our members for attending and providing their comments during the three hour session. Our Public Policy interns, Elle Oviedo and Katey Sanchez will be working on many of the issues and formulating our community to the City Manager's office. The THCC will continue to be active participants in the dialogue regarding the the City Budget. If you would like to provide your own comments, please contact our office and attend our next Public Policy committee meeting on Thursday, October 7th. THCC supports Prop 401 - The Tucson City Charter Changes
The Tucson Hispanic Chamber voted to actively support the passage of Proposition 401. This referendum would significantly change the Tucson City Charter, at no cost to the taxpayers, in four main ways: · Improve the accountability of the City Manager and department heads by eliminating civil service protection for department heads and their deputies and streamlines the hiring and firing process so that the City Manager is more clearly responsible for the everyday operations of the City.
The City Charter was written in 1929 when 30,000 people called Tucson home. This will be the first major change to the Charter in 81 years! Please join us in supporting Prop 401 and you can find more information at www.yeson401.org. Landing A Small-Business Loan http://www.hispanicbic.org/ The Four Questions The most important criterion banks use in determining whether to loan money is the ability to repay. Like other corporations, banks must answer to investors and stockholders. And unpaid loans make them look bad. When a bank processes your loan application, it will typically ask some version of the following questions: * How much money do you want? read more... Thursday, September 16th, 2010 The Minority and Small Business Alliance of Southern Arizona proudly presents Southern Arizona 's Minority Enterprise Development Week Awards Celebration. The Tucson Hispanic Chamber is proud to be a PLATINUM sponsor of the MED Week celebrations this year! We are excited to honor the winners of the MED Week Businesses of the Year at their Gala on September 16th. Our President, Lea Marquez Peterson will be emceeing the event. Please attend! Tickets are $60 and may be purchased at www.TucsonMEDWeek.com. The MED Week event is held in conjunction with the National MED Week celebration that recognizes the accomplishments of minority-owned businesses and their contributions to the economy as a whole. Tucson has been honoring MED Week award recipients for the past 15 years and this years event promises to deliver an even greater celebration.
THCC supports "Imagine Greater Tucson" Please join the THCC at the Imagine Greater Tucson Kick-Off Event! Thursday, September 30, 2010 3:30pm-5:30 pm Hi Corbett Field Oktoberfest Tent on the field Please join us to celebrate the Kick-Off of Imagine Greater Tucson! Thank you to the Optimist Clubs who generously offered the use of their HELP TUCSON'S KIDS!! The Junior Achievment hula Bowl-A-Thon is a fun and exciting way to have a great time with your co-workers, friends and family, while supporting the education and future of Arizona’s youth! Form a team of five bowlers, wear your favorite Hawaiian shirt and enjoy two hours of “Hula Bowling,” complete with food, drink, music and the chance to win fabulous prizes! For more information contact Paloma Lopez-Santiago at (520) 792-2000 or email PalomaL@jaaz.org. read more... FOLLOW US ON: Become a Fan of the THCC www.facebook.com/pages/Tucson-Hispanic-Chamber-of-Commerce/228340351137 32 Ways to Use Facebook for Business Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers. Here are 32 ways to use Facebook in your business. read more... First THCC Job Fair a Success!
Lea Marquez Peterson Close to forty employers gathered for the first Tucson Hispanic Chamber Job Fair co-hosted by Jobing.com. The Job Fair was provided as assistance for any job-seeker and those employers who contact the THCC seeking a diverse workforce. "Phone calls from those seeking employees are pretty common in our office. A Job Fair is an unusual offering from a chamber - but we thought it would be helpful to our business community!" responded Lea Marquez Peterson, President/CEO when asked why the THCC would develop such a program.
THCC hosts successful Leads Luncheon in August!
Our chamber hosted our second Leads Luncheon in August. We've heard from our members and guests that it was a resounding success! Over 150 attendees sat "knee to knee" during speed networking rounds. Several attendees commented that "we should have added another hour" to the event.!
Be sure to attend the next Leads Luncheon in October. You are sure to leave with 30-40 contacts that you've met with one-on-one. The Tucson Hispanic Chamber is committed to helping you grow your business!
The THCC hosted a VIP reception for our new U of A Athletic Director 
The THCC hosted a VIP reception for our new University of Arizona Athletic Director, Greg Byrne (pictured with our Past Chairman Edmund Marquez). Over 40 members had the opportunity to hear of the UA athletic strategy and ask questions. Football season starts this weekend. Please join us at the THCC Tailgate party prior the games (call our office for details at 620-0005). Go CATS! Quote of the Month “A strong positive attitude will create more miracles than any wonder drug." -Patricia Neal
Tucson Business of the Week The THCC is partnering with KVOI ( a new member) to launch the Business of the Week on KVOI.We are seeking two sponsors for a 13 week radio rotation for about $1600. Please contact Lea Marquez Peterson at president@tucsonhispanicchamber.org read more... |  We hope you had a great summer! We are launching our Fall season with many exciting events and programs. Over the summer, we grew by approximately 100 members and added 3 new staff members! Please join me in welcoming Maricela Robles, our new Director of Events, and Elle Oviedo and Katey Sanchez, our interns. We are poised to hit our goal of 1000 members!Our Public Policy committee has been very active and is getting involved in the upcoming elections. We are opposing Prop 400 (the proposed City Sales Tax) and supporting Prop 401 (the City Charter Changes). We are also examining each of the State propositions and determining our position. Please join us at 9:00a the first Thursday of each month in our office. The committee is open to all members. We have recently completed the rendering and redesign of our building at 823 E Speedway. Thank you to our architect, David Garcia of ADG! Our capital campaign committee - Brent Davis, Frank Farias, Edmund Marquez and David Garcia are assisting in soliciting donations for our plan. There are several opportunities to name rooms in the building. Please contact me if this may interest your company. We will also be launching a tile recognition for our members and will send you information soon. I hope to see you at an upcoming Mixer or Luncheon! Be sure to stop by and say hello. Sincerely, Lea Márquez Peterson, MBA President/CEO Tucson Hispanic Chamber of Commerce No Esperes Mas Unete A THCC La Camara de Comercio Hispana te ofrece la oportunidad de tener un mayor exito en tu negocio o en cualquier servicio que estes ofreciendo, o accesoria si estas pensando enter tu propio negocio. Hola soy Lety Ortiz, Directora de Membrecias para la Camara de Comercio Hispana...Efectivamente quiero invitarte que formes parter de nuestros 500 miembros y aproveches de todos nuestros servicios, por ejemplo accesria en soluciones economicas de tu negocio, recibir un directorio de nuestros miembros, poner cupones y eventos en nuestra pagina web. Y mucho mas! Te invito a nuestros almuerzos y juntas despues del trabajo donde daras a conocer de tu servicio o producto. "Nuestra vision es ofrecer servicios y accesoria para hacer crecer tu negocio" Unete a una de las organizaciones de mayor expansion empresarial de nuestra region. Visita nuestra pagina www.tucsonhispanicchamber.org o llama ahora mismo al 520-620-0005. Leticia Ortiz Vote No on Prop 107 Vote No on Prop 107 The Tucson Hispanic Chamber opposes Prop 107. This proposition will limit the opportunities for women and minority owned businesses in our state to win state, county and local procurement contracts. Pima County and the City of Tucson recently completed a Disparity Study that found there is a statistically significant disparity between the utilization and availability of minority owned firms in many race classifications when awarding contracts. The study also identified that women and minority owned firms (MWBE) showed a substantial decline when not able to participate in MWBE goals programs in other states. All firms should receive an equal opportunity to compete for contracts. The existing preferential point system is a necessity for MWBE firms. The aforementioned study found that MWBE firms may lack key procurement business relationships and consequently be left off of preferred vendor lists without such a system. Without a MWBE goal program the usage of such firms would be drastically reduced. Our state still needs to improve - the study found that during a five-year period, MWBE firms received only 9.8% of all contracts in the general equipment and supplies category. The passing of Prop 107 will further limit opportunities for our over 50,000 Hispanic owned firms and other MWBE firms in our State. Our business community is also concerned that the passing of such legislation will drastically affect the recruitment and retention of Hispanic and other ethnic minority students at the University of Arizona, Arizona State University and Northern Arizona University. Our state cannot afford the additional negative publicity that this bill will bring especially after the passing of SB1070 and the ethnic studies bill. Please vote no on Prop 107! Lea Marquez Peterson, President, Tucson Hispanic Chamber of Commerce Bill Holmes, Past Chairman of the Board, Tucson Hispanic Chamber of Commerce Arizona boycott efforts may hurt Hispanics most Steve Adcock is the founder and developer of SmallGovTimes.cIn a strange twist of ironic fate, the quick, rash decision by many people, organizations and cities to boycott Arizona businesses after passage of the state’s controversial immigration bill may end up hurting Hispanics the most. Hispanic workers make up a fairly large percentage of the hospitality and service workforces in the state of Arizona – 30 and 40 percent, respectively, which includes hotels, traveling services and restaurants – all businesses that are directly effected by a boycott of the state. Especially during this time of economic instability and high unemployment, these boycotts may wind up hurting the very group of people that its supporters are attempting to help. read more... Hispanic Marketing: A Critical Market Segment By Laura Sonderup, http://www.hispanicbic.org/"Make no mistake, the integration of generations and diverse countries of origin within the U.S. Hispanic market has created a complex culture that requires experience and research to understand. What is needed for a successful Hispanic promotional campaign is a sensitivity to what is important to Hispanics - and senior corporate executives willing to initiate a reversal of underinvestment in the Hispanic market by creating new allocation levels in their business and marketing plans for reaching Hispanic consumers. The opportunity is growing. The time is now." read more... Hispanic-Owned Businesses Growth Surges Chris Roberts, http://www.hispanicbusiness.com/The total number of U.S. businesses increased by 18 percent to 27.1 million in that period, according to preliminary data from the U.S. Census Bureau report. Hispanic-owned businesses increased by 43.6 percent in that five years to 2.3 million. That represents 8.3 percent of the total. The survey did not count farms. read more... Tax Planning for the Self-Employed Hannibal Chinchilla, Owner, Barca Financial GroupSelf-employment is the opportunity to be your own boss, to come and go as you please, and oh yes, to establish a lifelong bond with your accountant. If you're self-employed, you'll need to pay your own FICA taxes and take charge of your own retirement plan, among other things. Here are some planning tips. read more... 10 Tips for Business Owner and Sales Manager for Increasing Sales By Sam Williams, President, New View Group, LLC10 Tips for Business Owner and Sales Manager for Increasing Sales By Sam Williams, President, New View Group, LLC 1) Write or update your business plan. Everything is always changing, and the Great Recession has actually accelerated the pace of change. Discretionary purchases haven’t and won’t recover for awhile. Price, convenience and value are even more important than ever. So make certain that your Business Plan identifies these changes and that your offerings are properly repositioned. If you don’t have a business plan or need help updating it, the Hispanic Chamber can help. An excellent bilingual resource can be found at http://www.kutztownsbdc.org/course_listing.asp. The Chamber can also direct you to Members who can help you write or update one: ActionCOACH (Steve Douglass - sdouglass@actioncoachsolutions.com) Bellows Consulting (Paul Bellows - paul.bellows@bellowsconsulting.com) Vistage (Gary Hirsch - gary.hirsch@vistage.com)
An excellent way to determine what sales roles best suit existing or prospective employees is to have them take DISC Profiles. DISC is an acronym that stands for Dominance, Influence, Steadiness and Compliance. Classic profiles for many positions including sales jobs have been developed during the 60 years during which DISC has been in use. (One of the best ways to learn about DISC is to go to http://en.wikipedia.org/wiki/DISC_assessment.) Chamber Members who provide DISC assessments and assistance in hiring sales executives are: TG & Associates (Debra Thompson - debrat@tgassociates.com) New View Group (Sam Williams – swilliams@newviewgroup.net)
TG & Associates (Debra Thompson - debrat@tgassociates.com) 5) Train your sales manager and sales force. Once you have the right types of people in the right positions, the training that you invest in them will ‘stick’ and make them far more productive. The training should pay for itself in as little as one or two months. Chamber Members who provide sales and customer service training include: For retail sales - ActionCOACH (Steve Douglass - sdouglass@actioncoachsolutions.com) Business-to-business sales - New View Group (Sam Williams – swilliams@newviewgroup.net) RPF’s, Bids – Summit Contract Management (Sandy DiCosola - sandy@summitcontractmanagement.com)
For retail sales - ActionCOACH (Steve Douglass - sdouglass@actioncoachsolutions.com) Business-to-business sales - New View Group (Sam Williams – swilliams@newviewgroup.net) Printing sales - TG & Associates (Debra Thompson - debrat@tgassociates.com)
TG & Associates (Debra Thompson - debrat@tgassociates.com) Sam Williams is a member of the Chamber and is a Board Member. He is president of New View Group, LLC, and can be contacted at swilliams@newviewgroup.net or (520) 390-0586. New View Group provides revenue development consulting to CEOs and sales skills and sales management training to B2B sales teams. Business Networking Series Watch these 3 great videos!
Developing Your Elevator Pitch Learn how to simplify a message to get people interested in what your company has to offer. www.hispanicbic.org/playVideo.php
7 Tips for Effective Networking Networking is critical to business success, so review these tips to break bad habits and make networking work for you. www.hispanicbic.org/playVideo.php
Finding Networking Opportunities New Video! Learn how to find networking opportunities. Serie de Negocios de Networking Te invito a que veas estos 3 videos!
Desarrollando su Elevator Pitch Aprende a simplificar un mensaje a la gente se interese en lo que su empresa tiene para ofrecer. www.hispanicbic.org/playVideo.php 7 Consejos para un Networking Efectivo Trabajo en red es crítica para el éxito del negocio, así que revise estos consejos para romper los malos hábitos y hacer que el trabajo en red para ti. www.hispanicbic.org/playVideo.php Encontrar Oportunidades de Redes de Video Nuevo! Aprende a encontrar oportunidades de trabajo en red. Thank you to our incredible Ambassador Team!
Photo Taken By Unique Photography RED - TOUCH Committee/PROMOTE Committee TOUCH Committee is in ORANGE, PROMOTE! Committee is in BLUE
Special thank you to our Event Photographers Jesse & Bettina Montanez from Unique Photography and Mario Rios and Joe Ramirez from Area520.com Are you targeting the correct segment of the Hispanic market for your business? Join us as we take a closer look at the segmentation that exists within the Hispanic markets-nationally, regionally and locally. We will get a macro-view with national perspective from the President / CEO of V'me, Carmen DiRienzo. Carmen has built and launched V'me, guiding the fastest growing Hispanic television channel in history into the 4th largest U.S. Spanish network, reaching 70% of the U.S. Hispanic Television Households. Advocating V'me's unique mission to provide high quality, intelligent television for Latino families across the U. S. has provided Carmen with an overview of the many segments of the Hispanic market. $35.00 General Admission THCC Coverage in Hispanic Executive magazine The Hispanic Executive national magazine highlighted the work being done at the THCC and a few of THCC members. Great coverage!
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| El Informe Newletter - SEPT 2010 | |
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