TUCSON, AZ -- U.S. Census figures show Arizona's Latino population is booming, and a new report finds that trend is fueling historic growth in Latino buying power statewide.

The state's two largest Hispanic chambers of commerce hosted the DATOS Tucson 2011 luncheon, June 10 at the Doubletree Hotel Tucson. The event, sponsored by Blue Cross Blue Shield of Arizona, outlined the economic impact of the Hispanic market in Southern Arizona.

"U.S. Census reports show the Latino population jumped a whopping 46 percent in Arizona in the past decade, meaning we're a growing, economic powerhouse," said Gonzalo de la Melena, President/CEO of the Arizona Hispanic Chamber of Commerce. "The Tucson luncheon is our way of stepping back and marking some milestones in the economic development of the state's Hispanic community."

The June 10 luncheon was co-hosted by the Tucson Hispanic Chamber of Commerce and the Arizona Hispanic Chamber of Commerce. About 200 business and community leaders are expected to register for the event.

"We're pleased to collaborate with the AZHCC on the DATOS Tucson luncheon to raise awareness about the economic impact of the Hispanic community in Southern Arizona, " said Lea Marquez Peterson, President and CEO of the 750-member Tucson Hispanic Chamber of Commerce. "This annual event provides vital information about Tucson Hispanics, who now comprise 42 percent of the city's residents. The luncheon is a great opportunity for area businesses interested in focusing on the fastest growing segment of our community."

The AZHCC publishes the annual DATOS: Focus on the Hispanic Market, researched and written by Arizona State University Professor Emeritus Loui Olivas and a team of graduate students, will serve as the basis for the June 10 presentation in Tucson.

DATOS is published by the Arizona Hispanic Chamber of Commerce. It provides detailed information on trends in technology, employment, housing, education, small business activity and more. DATOS Tucson's premier sponsor is Blue Cross Blue Shield, with additional support provided by Univision, Allstate Insurance, Fry's Food Stores, Cox Communications, Verizon Wireless and the Morrison Institute at Arizona State University.

Arizona's 1.9 million Hispanics now account for nearly 30 percent of the state's population. Overall, the Hispanic population grew by about 600,000 people, 46.3 percent, since 2000. Hispanics account for about 30 percent of the purchasing power in Pima County.

The annual buying power of Arizona's nearly 2 million Hispanics is more than $35 billion and climbing, according to DATOS: Focus on the Hispanic Market. Experts say Hispanic buying power nationwide is expected to grow by 50 percent in the next five years to $1.5 trillion.

“We always look forward to sharing this event with the Arizona Hispanic Chamber of Commerce and the Tucson Hispanic Chamber of Commerce,” said Deanna Salazar, senior vice president and general counsel, Blue Cross Blue Shield of Arizona. “DATOS Tucson is significant, as it showcases Arizona’s growing Hispanic community.”

Quick Facts:

Pima County has 338,802 Hispanics, 35% of the county total, while Hispanic statewide are 30% of the population. Tucson's Hispanic population is 225,502, or 42% of the population.
Between 2000-2010, Hispanics in Pima County grew at more than twice the rate of the county's total population.
Between 2000-2010, Hispanics accounted for 83 percent of the Tucson's population growth.
The purchasing power for Pima County Hispanics will grow 53 percent from $4.9 Billion in 2008 to $7.5 Billion in 2013
Between 2000-2010, the number of White, non-Hispanic K-12 students in Pima County dropped by 4,463 with Hispanics growing by 21,689 students.

Source: DATOS Tucson report by Dr. Loui Olivas, Professor Emeritus, WP Carey School of Business at ASU Tempe.

About Dr. Loui Olivas

Loui Olivas, a fourth-generation Arizona native, joined Arizona State University (ASU) in 1979 as the assistant director of the Center for Executive Development and served as the director from 1982-86. Dr. Olivas served as the assistant vice president for academic affairs at ASU for 17 years until his appointment in 2006 to the position of assistant vice president for education partnerships. After 30 years of service, Dr. Olivas retired from ASU in 2009. As a tenured professor in the W. P. Carey School of Business Department of Management, his teaching and research emphasis focused on entrepreneurship, small business management and Hispanic demographics and marketing perspectives .Olivas is contributing author of the annual DATOS: Focus on the Hispanic Market report published for 14 years by the Arizona Hispanic Chamber of Commerce.


TUCSON, AZ -- U.S. Census figures show Arizona's Latino population is booming, and a new report finds that trend is fueling historic growth in Latino buying power statewide. The state's two largest Hispanic chambers of commerce hosted the DATOS Tucson 2011 luncheon, June 10 at the Doubletree Hotel Tucson. The event, sponsored by Blue Cross Blue Shield of Arizona, outlined the economic impact of the Hispanic market in Southern Arizona. "U.S. Census reports show the Latino population jumped a whopping 46 percent in Arizona in the past decade, meaning we're a growing, economic powerhouse," said Gonzalo de la Melena, President/CEO of the Arizona Hispanic Chamber of Commerce. "The Tucson luncheon is our way of stepping back and marking some milestones in the economic development of the state's Hispanic community." The June 10 luncheon was co-hosted by the Tucson Hispanic Chamber of Commerce and the Arizona Hispanic Chamber of Commerce. About 200 business and community leaders are expected to register for the event. "We're pleased to collaborate with the AZHCC on the DATOS Tucson luncheon to raise awareness about the economic impact of the Hispanic community in Southern Arizona, " said Lea Marquez Peterson, President and CEO of the 750-member Tucson Hispanic Chamber of Commerce. "This annual event provides vital information about Tucson Hispanics, who now comprise 42 percent of the city's residents. The luncheon is a great opportunity for area businesses interested in focusing on the fastest growing segment of our community." The AZHCC publishes the annual DATOS: Focus on the Hispanic Market, researched and written by Arizona State University Professor Emeritus Loui Olivas and a team of graduate students, will serve as the basis for the June 10 presentation in Tucson. DATOS is published by the Arizona Hispanic Chamber of Commerce. It provides detailed information on trends in technology, employment, housing, education, small business activity and more. DATOS Tucson's premier sponsor is Blue Cross Blue Shield, with additional support provided by Univision, Allstate Insurance, Fry's Food Stores, Cox Communications, Verizon Wireless and the Morrison Institute at Arizona State University. Arizona's 1.9 million Hispanics now account for nearly 30 percent of the state's population. Overall, the Hispanic population grew by about 600,000 people, 46.3 percent, since 2000. Hispanics account for about 30 percent of the purchasing power in Pima County. The annual buying power of Arizona's nearly 2 million Hispanics is more than $35 billion and climbing, according to DATOS: Focus on the Hispanic Market. Experts say Hispanic buying power nationwide is expected to grow by 50 percent in the next five years to $1.5 trillion. “We always look forward to sharing this event with the Arizona Hispanic Chamber of Commerce and the Tucson Hispanic Chamber of Commerce,” said Deanna Salazar, senior vice president and general counsel, Blue Cross Blue Shield of Arizona. “DATOS Tucson is significant, as it showcases Arizona’s growing Hispanic community.” Quick Facts: Pima County has 338,802 Hispanics, 35% of the county total, while Hispanic statewide are 30% of the population. Tucson's Hispanic population is 225,502, or 42% of the population. Between 2000-2010, Hispanics in Pima County grew at more than twice the rate of the county's total population. Between 2000-2010, Hispanics accounted for 83 percent of the Tucson's population growth. The purchasing power for Pima County Hispanics will grow 53 percent from $4.9 Billion in 2008 to $7.5 Billion in 2013 Between 2000-2010, the number of White, non-Hispanic K-12 students in Pima County dropped by 4,463 with Hispanics growing by 21,689 students. Source: DATOS Tucson report by Dr. Loui Olivas, Professor Emeritus, WP Carey School of Business at ASU Tempe. About Dr. Loui Olivas Loui Olivas, a fourth-generation Arizona native, joined Arizona State University (ASU) in 1979 as the assistant director of the Center for Executive Development and served as the director from 1982-86. Dr. Olivas served as the assistant vice president for academic affairs at ASU for 17 years until his appointment in 2006 to the position of assistant vice president for education partnerships. After 30 years of service, Dr. Olivas retired from ASU in 2009. As a tenured professor in the W. P. Carey School of Business Department of Management, his teaching and research emphasis focused on entrepreneurship, small business management and Hispanic demographics and marketing perspectives .Olivas is contributing author of the annual DATOS: Focus on the Hispanic Market report published for 14 years by the Arizona Hispanic Chamber of Commerce.
El Informe Newletter - Sept 2011 Edition