Health Care Revolution

In a recent NBC Nightly News program the founder of Vitals was featured because Vitals’ can now offer direct cash incentives to patients. Vitals can point to cheaper alternatives by directing you to a doctor's office or MRI facility that provides high quality and a lower price. When your health care plan saves a few hundred dollars from that choice, the patient gets their own check for a cut of it. This is taking new health care into a transformative new direction.

Vitals has grown exponentially, nearly quadrupling its revenue over the past three years, according to the company. Vitals has more than 10 million individual consumers and 26 million health plan participants visit the site each month to optimize their medical decisions.

Donigan plans to expand Vitals reach through its website to give patients access to not only ratings on various doctors but also details on their specializations and volume of care, like how many shoulder surgeries an orthopedic surgeon has done. Volume is especially indicative of quality in situations where, essentially, practice makes perfect, such as surgeries.