FIVE WAYS TO TURN YOUR CHAMBER MEMBERSHIP INTO SALES!

3. Demonstrate your industry expertise via writing
As already mentioned, most chambers are eager to publish their members' news and events. However, an even better way of using print to get in front of potential sales leads is to write an article that other business owners will find useful and relevant. Chambers are very willing to post well-written articles submitted by members in their newsletter, on their website, or in their LinkedIn group.

"We've found that members who provide educational content are able to promote themselves as experts instead of salespersons," says Matthew DiLallo, director of operations at The Chamber of Commerce. "Readers can contact them for their expert advice, which then becomes a very easy sales lead to convert."
Ask your local chamber for guidance on what is an appropriate format and then take the time to write a professional article that adds value to other members' businesses.

4. Talk about your business
Many local chambers of commerce offer ample opportunities for members to give presentations that introduce themselves and their businesses to fellow members and the community.

Speaking formats vary from one-minute "commercials" you give about yourself to 30-minute presentations that allow you to provide in-depth information about your company. Other opportunities can include serving on expert panels at seminars or serving as an emcee for a chamber conference.

One of the benefits of these speaking opportunities is that they are in front of "safe" audiences. That means the room is full of people just like you, and they will be supportive. As businesspeople, they appreciate the pressure of giving a presentation, and they understand that everyone is there to network and pitch their services.

5. Host an after-hours event
You spend a large part of your day chasing down sales leads. Why not entice them to come right to your front door? Hosting an after-hours chamber networking event is an excellent way to attract throngs of potential sales leads right to your own office. After-hours functions are typically more social than strictly sales-oriented daytime events, but the acquaintances you make can be invaluable.

Don't have adequate space for guests or you work out of a home office? Not a problem. Many small businesses partner with another chamber member to host after-hours gatherings. That still gives you the desirable host privileges. Hosts of after-hours networking typically get advertising signage, recognition by the chamber, and an opportunity to address attendees directly and share some information about their company