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VERSION:2.0
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PRODID://EAOR//1410677
BEGIN:VEVENT
DTSTAMP:20260404T104421
VTIMEZONE:America/New_York
DTSTART:20260212T133000Z
DTEND:20260212T143000Z
UID:1410677
SUMMARY:Coffee Club Downtown/Millenia (EOCC) - February
LOCATION:IKEA Orlando,  4092 Eastgate Drive, Orlando, FL, 32839
DESCRIPTION:Coffee Club Downtown/Millenia (EOCC) - February\n\n02/12/26 08:30 AM EST\n - 02/12/26 09:30 AM EST\Description:\n☕️Join us for Coffee Club Downtown/Millenia as three sales professionals sit down for an honest conversation about what really works in sales! Minus the corporate jargon and expensive tools.\n\nMeet the Panelists\n\n\nJames Groves\n\nJames is the President of Hole in the Wall Franchising and COO/Managing Partner of Hole in the Wall Drywall Repair. After 25+ years in the entertainment industry—including leadership roles at Disney World—he pivoted to entrepreneurship in 2013.\n\nHe co-owns and helped scale Hole in the Wall Drywall Repair by building the systems, processes, and referral partnerships that transformed it into a repeatable business model. Now, he leads national franchise expansion and co-hosts the Hole in the Wall Business Podcast, sharing real-world lessons on growing smarter, not just bigger.\n\n\nSean Lyden\n\nSean is the founder and CEO of Systematic Selling, a sales coaching company that helps founders scale without the chaos. He's also the host of the Systematic Selling Podcast, where he breaks down practical systems and strategies for improving close rates and building high-performing sales teams.\n\nHis expertise comes from over a decade of coaching founders and sales reps—plus his own experience going from struggling rookie to one of General Motors' top-selling medium-duty truck reps in just three years. A former Entrepreneur Magazine columnist, Sean is all about actionable strategies over theory.\n\n\nAirton Santiago\n\nAirton is an Account Executive at ADP and a newly appointed Board Member of the East Orlando Chamber of Commerce. With hands-on experience in B2B sales, he brings a frontline perspective on client engagement, objection handling, and building trusted partnerships.\n\nWhat You'll Learn\n\n\n	Building a Basic Sales Process: Simple, repeatable systems you can implement in your daily operations\n	Handling Objections and Building Trust: Real tactics for navigating skepticism and building credibility with clients\n	Lead Nurturing and Follow-Up: Strategies for staying connected without being pushy\n	Measuring and Iterating Sales Efforts: How to track what's working so you can refine and improve over time\n\n\n\n \n\n	\n		\n			Series Sponsor\n		\n	\n	\n		\n			\n		\n	\n\n \n\n\n	\n		\n			   Thank You\n			Sponsor\n			 \n			Water\n			Sponsor\n			 \n			Host\n			Sponsor\n		\n	\n	\n		\n			\n			 \n			\n			 \n			\n		\n	\n\n \n\n\n	\n		\n			Quarterly Coffee Sponsor\n			Quarterly Coffee Sponsor\n			 Quarterly Coffee Sponsor\n		\n	\n	\n		\n			\n			\n			\n		\n	\n\n \n \n\n	\n		\n			Featured Member\n			 \n			 \n		\n	\n	\n		\n			\n			\n			 \n		\n	\n\n\Location:\nIKEA Orlando\n 4092 Eastgate Drive\nOrlando, FL 32839
X-ALT-DESC;FMTTYPE=text/html:Coffee Club Downtown/Millenia (EOCC) - February<br /><br />02/12/26 08:30 AM EST - 02/12/26 09:30 AM EST<br />Description:<br /><h3><strong>☕️Join us for Coffee Club Downtown/Millenia&nbsp;as three sales professionals sit down for an honest conversation about what really works in sales! Minus the corporate jargon and expensive tools.</strong><br />
<br />
<span style="font-size:16px"><strong>Meet the Panelists</strong></span></h3>

<hr />
<p><strong>James Groves</strong></p>

<p>James is the President of Hole in the Wall Franchising and COO/Managing Partner of Hole in the Wall Drywall Repair. After 25+ years in the entertainment industry&mdash;including leadership roles at Disney World&mdash;he pivoted to entrepreneurship in 2013.</p>

<p>He co-owns and helped scale Hole in the Wall Drywall Repair by building the systems, processes, and referral partnerships that transformed it into a repeatable business model. Now, he leads national franchise expansion and co-hosts the Hole in the Wall Business Podcast, sharing real-world lessons on growing smarter, not just bigger.</p>

<hr />
<p><strong>Sean Lyden</strong></p>

<p>Sean is the founder and CEO of Systematic Selling, a sales coaching company that helps founders scale without the chaos. He's also the host of the Systematic Selling Podcast, where he breaks down practical systems and strategies for improving close rates and building high-performing sales teams.</p>

<p>His expertise comes from over a decade of coaching founders and sales reps&mdash;plus his own experience going from struggling rookie to one of General Motors' top-selling medium-duty truck reps in just three years. A former Entrepreneur Magazine columnist, Sean is all about actionable strategies over theory.</p>

<hr />
<p><strong>Airton Santiago</strong></p>

<p>Airton is an Account Executive at ADP and a newly appointed Board Member of the East Orlando Chamber of Commerce. With hands-on experience in B2B sales, he brings a frontline perspective on client engagement, objection handling, and building trusted partnerships.</p>

<h3><strong>What You'll Learn</strong></h3>

<ul>
	<li><strong>Building a Basic Sales Process:</strong>&nbsp;Simple, repeatable systems you can implement in your daily operations</li>
	<li><strong>Handling Objections and Building Trust:</strong>&nbsp;Real tactics for navigating skepticism and building credibility with clients</li>
	<li><strong>Lead Nurturing and Follow-Up:</strong>&nbsp;Strategies for staying connected without being pushy</li>
	<li><strong>Measuring and Iterating Sales Efforts:</strong>&nbsp;How to track what's working so you can refine and improve over time</li>
</ul>
<br />
<br />
&nbsp;
<table border="0" style="width:600px">
	<thead>
		<tr>
			<th scope="col">Series Sponsor</th>
		</tr>
	</thead>
	<tbody>
		<tr>
			<td><img alt="" src="https://chamberorganizer.com/EOCC/photos/cherrywood_logo_200x46_10282025135854.PNG" style="float:left; width:200px" /></td>
		</tr>
	</tbody>
</table>
&nbsp;

<table border="0">
	<thead>
		<tr>
			<th scope="col">&nbsp; &nbsp;Thank You<br />
			Sponsor</th>
			<th scope="col">&nbsp;</th>
			<th scope="col">Water<br />
			Sponsor</th>
			<th scope="col">&nbsp;</th>
			<th scope="col">Host<br />
			Sponsor</th>
		</tr>
	</thead>
	<tbody>
		<tr>
			<td style="text-align: center;"><em><img alt="" src="https://chamberorganizer.com/EOCC/photos/CD_12182025192842.JPG" style="width:150px" /></em></td>
			<td style="text-align: center;">&nbsp;</td>
			<td><img alt="" src="https://chamberorganizer.com/EOCC/photos/ValenciaLogo_12172025152443.PNG" style="width:150px" /></td>
			<td>&nbsp;</td>
			<td><img alt="" src="https://chamberorganizer.com/EOCC/photos/Ikea_logo.svg_12172025152243.PNG" style="width:150px" /></td>
		</tr>
	</tbody>
</table>
&nbsp;

<table border="0" style="width:450px">
	<thead>
		<tr>
			<th scope="col">Quarterly Coffee Sponsor</th>
			<th scope="col">Quarterly Coffee Sponsor</th>
			<th scope="col">&nbsp;Quarterly Coffee Sponsor</th>
		</tr>
	</thead>
	<tbody>
		<tr>
			<td><img alt="" src="https://chamberorganizer.com/EOCC/photos/Original-Orlando-Logo-T-HD-copy_11192025103247.PNG" style="width:150px" /></td>
			<td><img alt="" src="https://chamberorganizer.com/EOCC/photos/2025-cbl-logo-main-1_11192025110935.PNG" style="width:150px" /></td>
			<td><img alt="" src="https://chamberorganizer.com/EOCC/photos/GSJ_Logo_04072025103927.PNG" style="width:150px" /></td>
		</tr>
	</tbody>
</table>
&nbsp;<br />
&nbsp;
<table border="0" style="width:450px">
	<thead>
		<tr>
			<th scope="col">Featured Member</th>
			<th scope="col">&nbsp;</th>
			<th scope="col">&nbsp;</th>
		</tr>
	</thead>
	<tbody>
		<tr>
			<td style="text-align: center;"><img alt="" src="https://chamberorganizer.com/EOCC/photos/logo_11192025105404.SVG" style="width:150px" /></td>
			<td><img alt="" src="https://chamberorganizer.com/EOCC/photos/Hole_In_THe_Wall_Logo_06032025095649.JPG" style="width:150px" /></td>
			<td>&nbsp;</td>
		</tr>
	</tbody>
</table>
<br />Location:<br />IKEA Orlando<br /> 4092 Eastgate Drive<br />Orlando, FL 32839
PRIORITY:3
TRANSP:TRANSPARENT
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