Digital Marketing Hour: Returning to Sell at Festivals, Fairs and Shows
For many business owners, attending festivals, fairs and shows as a vendor is an important way to generate sales and grow a customer base. However the impacts of COVID-19 made vending at these large-scale events difficult or impossible. Luckily, a number of shows are starting to return in 2021 and are beginning to offer vending opportunities again. How prepared are you to return face-to-face? Do you have a plan of how to best let your festival and fair customers know you are returning and ready to sell? During this hour, we will outline a strategy of how to use all of digital marketing tools for promoting when and where you will be, share a checklist for making sure you are prepared for safe face-to-face vending and sharing tips for returning stronger in 2021/2022.