Date/Time
2/12/2024
12:00 PM - 1:00 PM
12:00 PM - 1:00 PM
Event Type(s)
Community
Business & Networking
Member Event
Business & Networking
Member Event
Event Description
SCORE: Digital Marketing Basics
If you are new to Digital Marketing or just need a refresher, this fast-paced introductory lunch-n-learn will help you get started to promote your business on the Internet.
If you are new to Digital Marketing or just need a refresher, this fast-paced introductory lunch-n-learn will help you get started to promote your business on the Internet.
Location
Setting: Live Virtual
Details
About the event
If you are new to Digital Marketing or just need a refresher, this fast-paced introductory lunch-n-learn will help you get started to promote your business on the Internet.
Topics:
- Basic Digital Marketing concepts
- How to develop your Digital Marketing plan
- Important Digital Marketing techniques, their pros & cons, and when to use them.
Including:
- Social Media
- Google & Facebook Ads
- Content Marketing
- Search Engine Optimization (SEO)
- Blogging
- Video Marketing
- Conversion Rate Optimization (CRO)
- Email & Text Message Marketing
- Remarketing
- Local Marketing
- Data Analytics
Attendee Takeaways:
- Understand the basic concepts of Digital Marketing
- How to get started with Digital Marketing
- Become familiar with a broad range of Digital Marketing techniques -
- One action item you can do this afternoon to improve your business
Presenter's Bio: Dick Slackman is a Score Mentor & Subject Matter Expert focused on helping small and medium sized businesses with their web site design and digital marketing, including social media. He was also a small business owner of a local web design and internet marketing company, has taught web design at SIU Edwardsville, and worked for several Fortune 500 companies. He holds 4 patents in the areas of Search Engine algorithms and Records Management. He is excited to help you succeed.
Registration Information:
- Upon registering you will receive a confirmation email with the SCORE Zoom link to attend.
- You do not need a Zoom account to participate.
- Please connect 5 minutes in advance to be sure you have a good connection. The workshop begins promptly at 12PM and concludes by 1PM.
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