SCORE: Marketing Maps
Date/Time
2/9/2024
12:00 PM - 1:00 PM
Event Type(s)
Community
Business & Networking
Member Event
Event Description
SCORE: Marketing Maps

In this session participants will learn the ways marketing tactics build relationships with customers and how to chart the ways their current communications guide prospects through the process. Participants will each get a 1-page map (front and back) to help:

  1. Clarify key messages
  2. Define holes in credibility and sales basics
  3. Identify marketing tactics with the biggest payoff for their organization

 

Location
Setting: Live Virtual
Details

About the event


 

In this session participants will learn the ways marketing tactics build relationships with customers and how to chart the ways their current communications guide prospects through the process. Participants will each get a 1-page map (front and back) to help:

  1. Clarify key messages
  2. Define holes in credibility and sales basics
  3. Identify marketing tactics with the biggest payoff for their organization

We will close the session by selecting 3 top priorities for increasing sales and making a simple plan to get them implemented.

Presenter's Bio: Carolyn Green is a marketing strategist who helps clients build strong relationships to drive sales. After several years in the corporate world, she became an independent consultant and then incorporated C. Green & Associates, Inc. in 2013 to help mid-sized companies make marketing manageable without hiring additional staff.

Ms. Green is a Certified Duct Tape Marketing consultant and a Certified Manager of Community Associations (CMCA). She launched the Plan as You Grow marketing system in 2021 to provide executive support groups for owners and marketing managers who want to be more strategic without neglecting operations. Green has an undergraduate degree in public relations with minors in marketing and graphic arts. She has a master’s degree in journalism and has taught strategic communications to both graduate and undergraduate students at Webster University and McKendree University. She was president of the St. Louis Chapter of the Public Relations Society of America (PRSA) in 2009 when the chapter was recognized as the fastest growing large chapter in the nation.

Registration Information: 

> Upon registering you will receive a confirmation email with the SCORE Zoom link to attend. 

> You do not need a Zoom account to participate. 

> Please connect 5 minutes in advance to be sure you have a good connection. The workshop begins promptly at 12PM and concludes by 1PM.

Register
 
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2/9/2024