People LOVE stories. They love hearing about how you have helped someone else find solutions and solve problems. What does your potential client wake up in the middle of the night worried about? Share a story that SOLVES THOSE PROBLEMS, and you are on your way to creating a trusted relationship with that new prospect!
Key Takeaways:
As published in the Harvard Business Review, sharing a story creates empathy and builds trust — especially when you want to motivate, persuade, or be remembered. Sharing a story of human struggle, vulnerability, and eventual triumph will capture people’s hearts.
Learn to be Visible, Credible, and Unforgettable through the power of your stories, and watch your personal and business relationships prosper.
Presenter's Bio: Cathy Davis
Books are in Cathy's DNA and have always played a big role in her life. Cathy Davis believes we all have a story to tell and it is through our stories that we are able to find our voice, share our wisdom, and make a difference in the lives of others. Wisdom not shared is wisdom lost forever.
Cathy founded Davis Creative, LLC in January of 2004 after a long career in financial services marketing. What originally began as a boutique creative services agency, is now known as Davis Creative Publishing Services — a sought-after publishing industry leader, providing concierge publishing services for authors throughout the US and several foreign countries.
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