How Small Businesses Build a Brand That Lasts**
Instructor: Alex Raffi, Imagine Communications
Date: November 24, 2025
Time: 12:00 PM
Location: Elaine Smith Building
Address: 700 Wyoming Street, Boulder City, NV
Lunch will not be provided. Please, feel free to bring your own.
A brand isn’t a logo — it’s the feeling people walk away with. In this interactive workshop, Alex Raffi breaks branding down into three powerful components every small business controls: the handshake (first impression), the follow-up (consistency), and the reputation (what people say when you’re not in the room).
You’ll learn how to strengthen first impressions, create trust-building consistency, and build a reputation that keeps customers coming back.
Strengthen your first impression
Improve your follow-through
Build a reputation that fuels word-of-mouth
Identify customer experience gaps
Align your brand with your actions
Please, RSVP at https://docs.google.com/forms/d/e/1FAIpQLSeKojCQTaqmhyyZdKBzbYRIfq0RMyxLi8Jzw88a3gYVlgx7lw/viewform?usp=header OR Call 702-293-2034
