Rancho Cordova Area Chamber of Commerce. - Event Information
SBA: Marketing Lessons From the Pandemic and Implications for the Future
Chamber Member Event Online Meeting
The uncertainty generated by COVID-19 has shifted consumer needs and their expectations. Those businesses built on strong foundations of marketing strategy, fueled by creativity, have been more effective at adapting. In this webinar, Barbara Read, CSUS marketing faculty, and marketing consultant for the Capital region and Sierra Small Business Development Centers, addresses how to create a resilient marketing strategy by: understanding our customers and trends, building strong customer relationships, and creating, communicating, and delivering superior value.
Janelle Green, Lead Economic Development Specialist for SBA District Office, provides and overview on federal programs and services, including COVID-19 assistance, standard SBA loan programs, federal contracting programs, small business webinar trainings, and one-on-one business counseling at no cost,