An effective website continues to be a critical marketing tool that helps potential customers find you, and contributes in a big way to your unique selling proposition. Is your small business positioned to take advantage of the recent shift in shopping toward online sales? Many industries have experienced online sales growth, with 53% of buyers saying that the pandemic has changed the way they will shop going forward. An effective website continues to be a critical marketing tool that helps potential customers find you, and contributes in a big way to your unique selling proposition. For business owners who have been using social media exclusively, you’ll gain more visibility without adding a lot of time and expense. A well-planned and well-executed website can help set you apart from your competition.
We strongly encourage you to attend Part 1 and Part 2 of this workshop series. Planning your website is often the most demanding yet overlooked step! Many small business owners start creating a business website only to realize they don’t know who their target audience is, what to say, how to say it, or where to say it. In Part 1 of this workshop series, presenter Jessica Baldwin will lead you through the planning of your website. Cost: $14.99 Registration required.