About Proto101

At Proto101, we are redefining the essentials by creating elevated basics that blend timeless design with modern functionality. Born from a commitment to sustainability and ethical production, our mission is to offer a smarter alternative to fast fashion. We use thoughtfully engineered fabrics, crafted from a premium blend of Supima cotton and Tencel, to deliver comfort, durability, and performance you can count on, every day and everyWEAR. Our designs are tailored for real life, combining functional details with versatile fits that support a range of personal styles.

More than just clothing, Proto101 represents a movement toward conscious living. We prioritize environmental responsibility, from planting over 25,000 trees in Oregon, Nepal, and Vietnam to helping remove 1.2 million pounds of CO₂ from the atmosphere. Our impact begins with the basics but extends far beyond, supporting ethical supply chains and amplifying the voices of underrepresented individuals in the industry. At Proto101, we’re not only designing better clothes, we're building a better planet. We invite you to join us.