Feather River Tourism Association launched a successful advertising campaign in 2022, continued through 2023 and now into 2024 since visibility is gaining traction and credibility to the county. With strong messaging, Destination Plumas County, FRTA continues to build the
Plumas County brand.
Plumas County was in five segments of Channel 10, John Bartell’s Backroads featuring hunting for the perfect Christmas Tree.
https://www.abc10.com/bartells-backroads.
The county was also mentioned in the San Francisco Chronicle for our spectacular fall colors. The newest advertising campaign will continue with Destination Plumas County with one ad featuring the Chester Park
Ice Skating Rink in Sierra Rec on-line magazine, snowmobling (if we get snow) in both print/on-
line Nor-Cal and our hopefully “snow much fun” in local Mountain Valley Living.
“FRTA continues to promote the county in key publications with strong ads that we feel sets us apart from other mountain vacation communities. We also submit timely press releases of events to regional newspapers and magazines such as Edible Reno, which will feature this month Sincere Cider and profiled Elegant Farmer, Timberhosue Restaurant and Sandpiper in fall
issue” says Sharon Roberts, owner of St. Bernards lodge and chair of FRTA.
For more information on FRTA, please visit to
http://featherrivertourism.com/
By Katherine Sansone