WCEDA's Housing Update February 2026 |
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| Attached: The NEW Walworth County Housing Initiative Booklet |
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WHY IS HOUSING SO EXPENSIVE IN WISCONSIN? |
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As we continue to tackle the workforce housing shortage, it is valuable to look at all of the parts that play into the slow development of this much needed housing. One of the overpowering issues for all involved, from builder to homeowner, is cost. Mr. Elmer Moore Jr., the CEO of WHEDA has examined this issue recently.
I want to share Mr. Moore Jr.’s explanation of the housing costs for Wisconsin in hopes of helping all to see what we are dealing with. On a recent interview Mr. Moore started by saying many problems that people face in life can be traced back to one issue: housing.
“There is no instance where the investment of housing has not worked out better for a community,” said Moore.
“We believe that safe, affordable, sustainable housing is at the very foundation of what people need to thrive,” Moore told WPR’s “Wisconsin Today.” “If you didn’t sleep well, if you woke up cold, if you were battling the elements, how can we expect a child to perform well in school? How can we expect someone to maintain any level of quality health? How can we expect them to perform at work and so on?” |
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“There is no instance where the investment of housing has not worked out better for a community.” |
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Communities around the state and country face a severe housing shortage. The Wisconsin Realtors Association estimates that the state needs to create 140,000 new housing units by 2030. And the real estate company Zillow found that the country needs 4.7 million more units than it has.
Green Bay recently loosened zoning regulations in an attempt to increase density by making it easier to build three- and four-unit buildings and granny flats in its single-family neighborhoods. Moore applauded Green Bay’s efforts and said he’d like to see other cities follow its example.
Moore spoke about how Wisconsin and its communities can create more housing units. He was asked: Communities all over Wisconsin are struggling with how to provide more housing. Can you explain the role of WHEDA in creating more housing?
Mr. Moore stated, WHEDA is our state’s housing finance agency, so we are one of 57 housing finance agencies across the country. We create and provide the necessary products to make home ownership and the development of rental housing possible for families that earn low and moderate incomes. We do that in four ways. We offer mortgages to families who earn less than 140 percent of the area median income. These are folks with good paying jobs, but not necessarily making the incomes necessary for the outrageous cost of homeownership these days.
We are also the state’s exclusive administrator for housing tax credits. So using state resources and federal resources, we offer tax credits that make it possible for developers to build housing that will be offered to folks at restricted rents. We also lend money to those developers. And we have a compliance function. We make sure that the housing that we finance is operating up to the spec that folks deserve.
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...the state needs to create 140,000 new housing units by 2030. |
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Mr. Moore was then asked if there have been financial challenges for developers to get these housing units up in communities, especially in rural areas?
He shared, it’s been an increasingly difficult challenge across the country and certainly in Wisconsin for the last two decades, nearly. The cost of construction, the cost of labor, materials and everything else make production of housing units prohibitively expensive. It’s often very difficult for developers to just use a loan and tax credits to actually make rental housing that will operate profitably. We thought this was a story that would end with the conclusion of the pandemic and it just hasn’t. Between interest rates, the supply chain, cost of labor and so many other factors, it’s an incredibly difficult time to develop new housing.
The reporter then asked: There are places when you look out across the country — Minneapolis, California, Oregon — that have gone even further than what Green Bay is doing, either eliminating or greatly reducing single family zoning. Should Wisconsin follow suit?
Mr. Moore said there are so many communities across the state that would benefit from these kinds of zoning reforms. We’d love to see Green Bay leading the charge. Everyone is going to be closely watching how it impacts the experience of living there, and I suspect that many communities will follow suit, because what they’ll discover is, by encouraging gentle density, by allowing for (Accessory Dwelling Units, or ADUs) they can solve a lot of their own problems relative to population growth, rehousing aging folks that are living in two-story homes that aren’t truly accessible for them, and it will increase affordability.
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Housing is not simply a market issue, but a foundational community investment—one that affects education, health, workforce stability, and economic growth... Wisconsin has an opportunity to turn challenge into progress. |
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Mr. Moore was then asked: There’s this national “Abundance” movement that argues that strict local and state regulations have kept communities from building the developments that they need, and this movement proposes making it easier to put up new housing in places that are really thriving, communities that are booming. How accurate is this narrative?
He said, that on the interest of developing a set of rules that will protect all the necessary factors that can protect the way that we live, it’s easy to make a process overly cumbersome. It’s easy to make a process highly inefficient. The strongest takeaway from “Abundance” should be: Let’s use technology, let’s use data and let’s use desire to be more efficient to make processes that serve the people better.
As Wisconsin works to confront its housing crisis, one reality becomes clear: the high cost of housing is not the result of a single factor, but a complex web of rising construction expenses, outdated regulations, limited financing tools, and growing demand. Leaders like WHEDA CEO Elmer Moore Jr. are making the case that housing is not simply a market issue, but a foundational community investment—one that affects education, health, workforce stability, and economic growth. By modernizing zoning laws, improving efficiency in development processes, and expanding public-private partnerships, Wisconsin has an opportunity to turn challenge into progress. The path forward will not be easy, but without bold action, the cost of inaction will be far greater—for families, employers, and communities across the state.
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