Business Workshop: The Power of Storytelling for Your Brand
Join Lucia Blackwell, Manager, ST Content Studio and Gail Kim, Account Director, Content Studio Services, Seattle Times Media Solutions as they unpack the power of storytelling for your brand.
Discover how the power of storytelling can elevate your brand. This workshop introduces the fundamentals of Branded Content and shows why it has become an effective tool for businesses of all sizes. We will highlight key benefits, share case studies from SeattleTimes.com, and illustrate how strong narratives drive engagement and build customer trust. The session concludes with an interactive exercise where attendees share their business goals and work with our team to turn those objectives into compelling Branded Content topics.
Lucia manages ST Content Studio, the branded content arm of The Seattle Times. She oversees the development of partner campaigns that run on The Seattle Times, produces content for off-site partner channels, and leads strategy for The Ticket, the company’s events-focused subdomain.
Before joining The Seattle Times, Lucia spent 17 years as a copy editor, digital editor, and engagement editor in a Gannett newsroom in Delaware. Over the past decade, she has applied that editorial expertise to creating impactful, audience-driven content solutions for ST Content Studio’s partners.
Gail Kim, Account Director, Content Studio Services, Seattle Times Media Solutions:
Gail focuses on custom content partnership sales for ST Content Studio and Seattle Times Media Solutions, the advertising and marketing solutions arm of The Seattle Times. She collaborates with ST Content Studio on creative ideation and partnership growth opportunities, utilizing the creative and content production resources of the Content Studio with the omni-channel marketing capabilities of Seattle Times Media Solutions.
Before joining The Seattle Times, Gail spent over 15 years in national media sales in New York City, working for lifestyle magazine brands such as Condé Nast Traveler, Glamour and Marie Claire, as well as digital-only brands such as Livestrong.com. She has leveraged her multi-platform experience to develop integrated, out-of-the-box solutions for Seattle Times’ clients.