Using YouTube as a part of your marketing strategy can indeed be a valuable endeavor, given its immense reach and user engagement. Over the hour we will break down the key steps and aspects you need to consider when integrating YouTube into your business marketing strategy including setting up your YouTube Branded Channel, features to cross promote your channel, content organization and measuring impact.

Remember that success on YouTube is not just about creating and uploading videos; it’s also about engaging with your audience, continuously optimizing your content and strategy, and adapting to the evolving YouTube platform and user behaviors.