Calendar of Events - Solvang Chamber of Commerce

April 2021
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Events in the next 30 days...
Thursday, April 22, 2021
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Date & Time: April 22, 2021, 1:00pm PDT

Webinar fee: $20

A discussion of the essentials of marketing your business on Facebook.

Topics include:
• Facebook Statistics-Who, What, Where and When
• Facebook Stories vs Page Posts
• Effectively Using Facebook Live
• Facebook Ads Basics
• Facebook Ads vs Google Ads-When to use one over the other
• Learn how to create a content calendar to lessen the overwhelm and build engagement (You will receive a content calendar template)
• How to create social media graphics like a Rockstar
• Publishing tools to make your job easier

Instructor: Patty Ross

Patty, a native Angeleno, has well over 20 years’ experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business. She has spent 15 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant, financial, legal, health and beauty, motorsports, landscape design, political activism and non-profits. Golden State Marketing, and her other business, California Wine Marketing, were founded in 2006.

Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.


more info...

Tuesday, April 27, 2021
Register Now

Date & Time: April 27, 2021, 10:00am PDT

Webinar fee: $20

A discussion of the essentials of marketing your business on Instagram.

Topics include:

  • Instagram Statistics-Who, What, Where and When
  • Instagram Stories vs Posts
  • Effectively Using Instagram Live
  • Instagram Ads Basics
  • Learn how to create a content calendar to lessen the overwhelm and build engagement (You will receive a content calendar template)
  • How to create social media graphics like a Rockstar
  • Publishing tools to make your job easier
  • Instructor: Patty Ross

    Patty, a native Angeleno, has well over 20 years’ experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business. She has spent 15 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant, financial, legal, health and beauty, motorsports, landscape design, political activism and non-profits. Golden State Marketing, and her other business, California Wine Marketing, were founded in 2006.

    Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.


more info...

Tuesday, April 27, 2021

Throwing Your Hat in the Ring: Institutional Fundraising and Planning for Governmental Funding

Tuesday, April 27, 2021, 10:00 am
Duration: 2 hours
Virtual Workshop via Zoom
Individual Members: No Additional Fee
Organizational Members: No Additional Fee
Non-Members: $35
Register

 

In the nonprofit world, not all funding is made equal—so how do you decide which is the right type to put your staff’s energy into? Join us as we review the differences between foundation, corporate, and government funding and take a deeper dive into the unique nuances of governmental funding.

In this Workshop Participants will:

  • Learn the difference between foundation funding, corporate funding and government funding

  • Learn the difference between government grants and government contracts

  • Learn the rules and regulations that govern government grants and contracts and assess your organization’s readiness to apply for and manage government funding

  • Begin planning if your organization wants to compete for governmental funding

 

Faculty

Tina Knight

Tina Knight is currently the Contracts & Grants Manager at the County of Ventura, Human Services Agency (HSA), where she oversees the Contracts & Grants Department, which raises external funds for HSA and manages over $23 million annually in contracts to support children’s, adult and workforce development services. Prior to work at the County, Tina was the Director of Research & Sponsored Programs at CSU Channel Islands, overseeing development, submission, administrative review & approval and institutional compliance for $5-$12 million annually in grants to the university and sub-awards from the university to partner institutions. 

Before moving to the university, Tina was the Vice President for Programs & Grants at the Ventura County Community Foundation, where she worked for 9 years, providing program development and strategic oversight and evaluation of VCCF’s grant programs. Prior to VCCF, as the Department Administrator for the Department of International Health at Boston University, Tina managed programs focused on providing education and training for public health professionals from developing countries. Later, Tina became a Project Manager and the Program & Finance Director for Sustainable Sciences Institute, a nonprofit organization that provides training, education, grants and resources for public health researchers in developing countries. She volunteered overseas doing international relief and development during the 1999 Kosovo crisis and has traveled extensively for both work and pleasure.

Tina holds a Bachelor’s degree in Psychology and a Master’s degree in Social Psychology, and is on the CNL Advisory Board in addition to being an active faculty member. 

 


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Tuesday, May 18, 2021

Nonprofit Leadership Council: Your Community, Your Leadership: Cultural Proficiency & Staying Relevant to the Communities You Serve

Workshop via Zoom
Date & Time: Tuesday, May 18, 2021 11:30 am PDT
Duration: 2 hours
Register
 

How does your staff represent the communities you serve or hope to serve? In what ways does your internal culture support and empower minoritized staff members? Join us for our May 2021 Nonprofit Leadership Council- Your Community, Your Leadership: Cultural Proficiency & Staying Relevant to the Communities You Serve as we discuss the importance of cultural proficiency and relevance in nonprofit work, in both the internal and external ways we pursue our organizational missions. The afternoon will feature a keynote presentation by Veronica Valadez, MA and Gabriel Orosco, of Ehactl Wind Philosophies, defining and discussing the importance of cultural proficiency in the nonprofit sector. Participants will be guided to reflect on how your organization’s cultural competency directly impacts your ability to hire and empower BIPOC staff, as well as your ability to build trust with the communities you serve. Following the keynote presentation, join us for a panel where we will hear from local organizations about the ways cultural proficiency and relevancy show up in their organization’s work.

 

Featured panelists:

Genevieve Flores-Haro, Associate Director, Mexteco Indigena Community Organizing Project/Proyecto Mixteco Indigena (MICOP)

Maricela Morales, Executive Director, Central Coast Alliance United for a Sustainable Economy (CAUSE)

Tim Nafziger, Board Member, Abundant Table


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