Rebuild And Reenergize: A Webinar Series for Business Leaders in a Post COVID World
4/21/2021 - 8/18/2021 9:00 AM - 10:30 AM
Join us for this series of five monthly webinars to receive helpful and practical tools to navigate the new normal. Experts in their fields will show you all you need to know – from legal considerations to best practices in digital advertising; from brand identity to effective sales techniques; from actionable advice on marketing and communication best practices to help your small business succeed in 2021 and beyond. The webinars will take place once a month from April 21- August 18th. The webinars will be held on Wednesday mornings from 9-10 am, expect for the first one which will be from 9-10:30 am. A list of the webinars included in this series is below.
** NOTE: This is the registration for the FULL SERIES. Individual registration for each webinar is available through their own registration on the event's page. Each webinar is $15
Return to Work: How to Navigate the Transition Successfully
9:00 -10:30 a.m. Wednesday, April 21, 2021
As vaccines become more readily available, employers are bringing more and more of their workforce back to the office. This transition comes with its own host of challenges. This presentation will give employers the most up to date information regarding evolving issues including OSHA safety requirements, CDC and vaccine guidance, as well as, the challenge of how to deal with employees that refuse, have medical reasons or/are uncomfortable with returning to work. This presentation is essential to ensure that the transition moves smoothly, safely and in a compliant manner.
How COVID Helped A New Coffee Shop Succeed Presented by Ryan Weckerly, Morningstar Media Group
9:00 – 10:00 a.m. Wednesday, May 19, 2021
Six months before COVID-19, Ryan and Karen Weckerly opened a coffee roastery. Then March 2020 hit. Join Ryan as he discusses how he and his wife Karen used technology, social media, and Amazon to pivot their business model. What was initially planned as an in-house coffee roaster and tasting experience, with limited retail hours and only for small groups turned quickly into a full-scale retail destination, featuring a full menu of custom drinks and roasted coffees, available seven-days-a-week via contactless curbside pickup at a custom-built outdoor kiosk. Learn more about how Ryan and Karen continued to build their new business with online retail sales via their website and Amazon, all while creating an experience for local patrons through a new, greatly expanded retail storefront and Coffee Bar.
Attendees will learn:
To adapt business models utilizing technology and social media
How to successfully pivot with significantly reduced revenue
A quick view into utilizing Amazon as an online retail outlet
How to leverage social media to create new fans and brand loyal followers with examples of organic and paid social strategies
How COVID-19 continues to change the retail landscape, and how a pandemic helped us think creatively and success
Crucial Business Components to Success Presented by Amanda Brinkman/Small Business Revolution
9:00 – 10:00 a.m. Wednesday, June 16, 2021
Amanda will share the lessons learned in working with small businesses across the country, offering the audience actionable advice on marketing and communication best practices. Often small businesses feel they can’t afford the time or fiscal investment in marketing, but Amanda is often quoted saying small businesses can’t afford to NOT to invest in marketing. She will share insights of the most important focus areas of your brand and digital footprint, sharing case studies from real businesses featured in the Small Business Revolution series. More information, including the first 5 seasons of the Small Business Revolution, can be found at smallbusinessrevolution.org.
The Art of Pivoting: Strategies for Developing a Flexible Business Model for the Future Presented by Julie Shields, President/CEO, USASBE
9:00 – 10:00 a.m. Wednesday, July 21, 2021
The COVID-19 Pandemic has caused changes to business models in every industry. Learn how three business owners pivoted to extend their brand identity using technology and social media. Listening to customer's wants and needs has never been so important. The discussion will include how to use data to make your next move. This session will include time for Q&A on how you can apply these concepts to your specific industry.
tips for "listening" to your customer's new behaviors
identifying customers as key influencers.
Sales and Marketing to Help You Dominate Your Market Presented by Bill Guertin – the 800 Pound Gorilla
9:00 – 10:00 a.m. Wednesday, August 18, 2021
What should small businesses be doing in sales and marketing to succeed in the “new” competitive landscape? Bill Guertin is known as “The 800-Pound Gorilla of Sales”, and in this presentation, you’ll learn what’s working NOW in sales and marketing, what’s predicted to work going forward, and what techniques may need to be re-tooled or abandoned altogether. You’ll come away with several specific ideas to increase your business visibility, your brand value, and your bottom line.
Better understand the new dynamics of the marketplace, and what is driving buying decisions
Be able to more effectively use readily available sales and marketing tools to succeed
Be introduced to brand new tools and techniques to consider in 2021 and beyond