The Art of Pivoting: Strategies for Developing a Flexible Business Model for the Future Webinar 7/21/2021
The Art of Pivoting: Strategies for Developing a Flexible Business Model for the Future Presented by Julie Shields, President/CEO, USASBE
9:00 – 10:00 a.m. Wednesday, July 21, 2021
The COVID-19 Pandemic has caused changes to business models in every industry. Learn how three business owners pivoted to extend their brand identity using technology and social media. Listening to customer's wants and needs has never been so important. The discussion will include how to use data to make your next move. This session will include time for Q&A on how you can apply these concepts to your specific industry.
tips for "listening" to your customer's new behaviors
Sales and Marketing to Help You Dominate Your Market Webinar 8/18/2021
Sales and Marketing to Help You Dominate Your Market Presented by Bill Guertin – the 800 Pound Gorilla
9:00 – 10:00 a.m. Wednesday, August 18, 2021
What should small businesses be doing in sales and marketing to succeed in the “new” competitive landscape? Bill Guertin is known as “The 800-Pound Gorilla of Sales”, and in this presentation, you’ll learn what’s working NOW in sales and marketing, what’s predicted to work going forward, and what techniques may need to be re-tooled or abandoned altogether. You’ll come away with several specific ideas to increase your business visibility, your brand value, and your bottom line.
Better understand the new dynamics of the marketplace, and what is driving buying decisions
Be able to more effectively use readily available sales and marketing tools to succeed
Be introduced to brand new tools and techniques to consider in 2021 and beyond