Webinar: Glenn Shepard: How to Do Million Dollar Marketing in Your Chamber… Even If You’re on a Shoestring Budget
2/15/2019 1:00 PM - 2:30 PM
Event Description
How to Do Million Dollar Marketing in Your Chamber… Even If You’re on a Shoestring Budget
Overview
There are over 7,800 chambers in America. Because only 1,300 are members of ACCE, success stories of what’s working for the other 6,300 usually don’t make it across state lines.
Glenn Shepard is one of the most well-connected people in Chamber World, with over 4,000 chamber execs reading his monthly chamber exec job openings (www.glennshepardjobs.com).
In this special webinar, he’ll share 10 principles of direct-response marketing, and the amazing results chambers have reaped by implementing them, including:
•How a 900-member South Carolina chamber used Principle #5 to bring in and extra $60,000 in two months with a QR code
•How a 400-member Tennessee chamber used Principle #1 and got a former U.S. president to speak at their annual awards banquet
•How a 600-member Florida chamber uses Principle #4 to get a dealership to donate a $100,000 Jaguar to give away at their awards banquet every year
FAQS
1. Is This Targeted More Toward Larger or Smaller Chambers?
Answer
Both. Glenn will share the same 10 marketing principles that he used to build a company he started on his kitchen table with $25,000 in credit card advances, into a million-dollar business. Even if you only implement a few of them, you’ll see an immediate increase in both your dues and non-dues revenue.
2. If I Plan on Leaving Chamber World, Should I Attend?
Answer
Yes. Increasing your job skills makes you more valuable in any industry, and there’s no skill more valuable than marketing.
3. I’ve Been in Chamber World a Long Time and Already Know About Marketing. Why Do I Need to Attend?
Answer
Amazon just killed 133-year-old Sears.
The Boy Scouts have lost 2/3 of their annual membership ranks and are considering bankruptcy.
Now the chamber industry is in trouble in this modern age of Social Media where people no longer need to attend meetings to network.
Example… Even though 3/4 of the 25 largest employers in San Francisco are members of the San Francisco chamber, only 9 of the top 25 tech companies are members. Companies such as Yelp and Twitter are based there but are not members.
Anyone who wants to keep working in the chamber industry in the future needs to learn everything they can about marketing to become as competitive as possible.
