Part 1: Email Marketing 101 - Foundations & Principles

It’s all too common for business owners to miss out on sales because of ineffective–or non-existent–email marketing. Meaning you’re actually losing money if you don’t have the right email flows automated and on-point newsletter campaigns rolling out to your subscribers. 

Now’s the time to build a marketing channel that you own so you can grow your bottom line and build an engaged community of customers with you for the long haul.  

Molly, the owner of Acorn Digital Strategy, works with six and seven-figure businesses to increase brand awareness, improve customer loyalty, generate leads, and drive company revenue through strategic email marketing. 

During the Email Marketing 101 workshop, she’ll help you see where email marketing will fit into your sales funnel, how you can monetize your email list effectively, and what small steps you can take to get started on your email marketing journey as soon as you walk out the door. 

This workshop will focus on teaching business owners (selling products or services) how to build an effective email marketing strategy and the industry best practices you won’t find on Google. 

Be sure to also register for part two, where we’ll dig deeper into automation, campaign messaging strategy, data-driven decision-making, and more. 

• Give yourself the opportunity to pause the demands of your schedule and invest in your professional development.
• Engage with professionals who are leading the way in economic objectives, advancement, and relevancy on the eastside.
• Network with your peers at this fun, informative and engaging event and make new connections to expand your sphere of influence.

We will kick off our event by welcoming Hamdi Mohamed, who made history as the first Somali woman elected to public office in Washington State and the first Black woman on the Port of Seattle Commission. Hamdi will provide insights into the Port's Economic Development initiatives, focusing on bolstering small businesses, workforce development, tourism, and job creation.

Hamdi Mohamed
Port of Seattle Commissioner, BIO