Register now to be considered as a food vendor for the 25th Annual ¿Qué Pasa? Festival, taking place on Saturday, May 30, 2026, at the brand-new CarMax Park in Richmond, Virginia.

The ¿Qué Pasa? Festival is one of the largest celebrations of Hispanic and Latin American culture in Virginia, attracting tens of thousands of attendees each year for a full day of music, dance, food, and cultural experiences.

Due to limited space, food vendors will be selected through an application process. At this time, we are gathering vendor applications as festival logistics and layout plans are finalized with the venue.

Vendor Placement

Food vendors will most likely be located outside the main gates of CarMax Park, creating a vibrant food marketplace area welcoming festival guests as they arrive.

However, some smaller food vendors (such as baked goods, desserts, ice cream, or other items that do not require grills or large cooking equipment) may be considered for alternative placements depending on space availability and final venue requirements.

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Types of Food Vendors

We welcome applications from:

• Food Trucks
• Food Trailers
• Tent Food Vendors
• Small Food Vendors (baked goods, desserts, ice cream, etc.)

Additional questions on the following page will help us determine the best placement for your business.

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Vendor Pricing

Food vendor pricing is based on the frontage width of your setup (serving side).

Food Trucks, Trailers, and Tent Vendors

VAHCC Members

10 ft – 15 ft: $1,000
16 ft – 25 ft: $1,500
26 ft – 30 ft: $2,000

Non-Members

10 ft – 15 ft: $1,250
16 ft – 25 ft: $1,750
26 ft – 30 ft: $2,250

Small Specialty Food Vendors

(Desserts, baked goods, ice cream, or similar vendors with setups 10x10 or smaller)

These vendors do not require grills, propane, or large cooking equipment.

VAHCC Members: $350
Non-Members: $500

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Important Information

• Submitting this application does not guarantee acceptance.
• Food vendor space is limited and vendors will be selected to ensure a diverse food experience for festival attendees.
• No payment is required at this time. Payment will only be requested if your vendor is officially selected to participate.

Once the festival layout and vendor areas are finalized, selected vendors will receive:

• Vendor location details
• Vendor pricing information
• Setup instructions and requirements

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Vendor Measurement

To help us plan vendor placement, please measure the total frontage width of your setup (serving side).

Examples:

Food Truck: Measure from the back bumper to the front bumper (serving side)

Food Trailer: Measure from the nose of the hitch to the back bumper (serving side)

Food Tent: Measure the full width of the front serving area

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Vendor Selection Process

• Food vendors will be selected from submitted applications.
• The festival may limit certain types of food to ensure a wide variety of options for attendees.
• Applying does not guarantee acceptance.
• Selected vendors will be contacted once final vendor areas and capacities are confirmed.

The ¿Qué Pasa? Festival reserves the right to accept or deny any application.

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Vendor Guidelines

Please review the Food Vendor Guidelines before submitting your application.

Submitting this form confirms that you have read and agree to follow all festival vendor guidelines.

Additional requirements, including permits, insurance, and operational guidelines, will be shared with selected vendors once final festival logistics are confirmed.

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Festival Hours

Saturday, May 30, 2026
12:00 PM – 8:00 PM

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Marketing Benefits

Selected food vendors will receive:

• Promotion through the ¿Qué Pasa? Festival website vendor directory
• Social media promotion through Virginia Hispanic Chamber platforms
• Inclusion in festival marketing campaigns across Virginia
• Access to the ¿Qué Pasa? Festival Marketing Toolkit to promote your participation

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Questions

For vendor questions, please contact:

taty@vahcc.com