When it comes to talking about their businesses, many people are so close to their products or services they don't know where to start. The StoryBrand Marketing Framework helps companies understand what customers are looking for so they can tell their story in such a way people listen. The human brain is drawn to CLARITY and away from confusion. If customers are confused about what you offer, they'll look past you for somebody who can say it clearly.
In this presentation, Amy Kendall, CEO of Hello Story, will show you how the StoryBrand Marketing Framework can help you clarify your message and communicate to customers in a way that gets them to respond. Once you clarify your message, your marketing starts working for you, your team members are converted into a sales force, and your customers speak a viral message that spreads. Companies that clarify their messaging win in the marketplace.
