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2026 Cherry Hunt
4/1/2026 - 4/30/2026
The Cherry Trail was created to help support and bring commerce into our existing businesses (eateries, breweries, wineries, retail, and attractions) during the Northwest Cherry Festival. We hope that you will offer some type of special at your location during the festival. It can be something to eat, drink, purchase, a sale, a special discount if they say they are doing the Cherry Trail, and so on! Get Creative!
NEW this year, we are also incorporating a weekend art scavenger hunt throughout April using the GooseChase app. Here is a video to help explain how Goosechase works, this is the app we are using for the Trail!!!! https://blog.goosechase.com/tourism-demo-video/ (this can be used for so much, for example: Trails, Contests, Treasure Hunts, a downtown event like First Friday, and MORE)
Are you a local business hoping to get festival-goers into your business during Cherry Festival weekend? The Cherry Hunt is the perfect way to encourage guests to visit you. The Dalles Chamber is creating a Cherry Hunt app that asks participants to take a selfie with the special at your location, encouraging them to SHOP and engage at each stop.
The Hunt will list each location and include specials for participating businesses. Your special can be whatever you dream up! You might offer 10% off red items, a drink special, or a cherry-themed item. Participants will upload a selfie with your special to earn points (no need for staff to stamp passports during busy times). If guests complete 65% or more of the stops, they can submit their entries through the app to be entered to win a grand prize gift basket filled with local treasures.
If you would like to be included in the “Cherry Hunt” Cherry Trail, please fill out the form. We will update the digital app with your information.
We will also be creating a postcard with a QR code linking to the app and festival information. These will be distributed to businesses and will also connect to the Official Northwest Cherry Festival Guide. Don’t miss this opportunity to bring more visitors into your business during the 2025 Northwest Cherry Festival. If you have any questions, please reach out at 541-296-2231 or events@thedalleschamber.com.
Location: Throughout The Dalles
The Dalles, OR 97058
Registration ends on 3/30/2026
2026 "The Great Cherry Adventure" Window Decorating Contest
4/22/2026 - 4/25/2026
The Northwest Cherry Festival is just around the corner and we are calling on our business community to help us get The Dalles ready for the occasion. This year’s theme is “The Great Cherry Adventure” — let’s transform our community into one big, fun and vibrant experience with the Window Decorating Contest for the 2026 Northwest Cherry Festival.
Location: Throughout The Dalles
The Dalles, OR 97058
Registration ends on 4/20/2026
2026 Cherry Festival Parade Application - Horse Entry
4/25/2026 - 4/25/2026
CATEGORIES: All Horse Entries. There will be a first, second & third-place ribbon. "Mayor's Choice" includes all Horse and Non-Horse Entries.
Judging will be based on the following criteria:
Presentation of the theme 40% of the score
Visual appeal 30% of the score
Originality 20% of the score
Effective use of size 10% of score
Total possible points: 100
Ribbons to 1st, 2nd, and 3rd based on highest percentages earned.
There will be a panel of Judges, and the average of their scores will determine placings.
HORSE ENTRANTS LINE UP
Check in on Webber Street (between 6th and 10th)
*If you are associated with a FLOAT, the FLOAT must line up with the NON-HORSE GROUPS on
8th Street and Cherry Heights (check-in), we will connect your numbers with your horse when Parade gets going.
Please display your number.
8:00 AM Arrive with trailer to unloading area
8:30 AM Judging begins on Webber Street between the baseball fields and the old Armory
gravel lot on the corner of 6th and Webber. A sign will show you the judging area.
9:30 AM Judging ends and awards given out. Winners, please display your ribbon.
10:00 AM Parade begins
Additional Parade Rules:
1) All Equestrian entries must stay on the road during the parade route. Do not approach the crowd with your horse.
2) Manure removal: Please clean up after your horses in the trailer unloading area. Take your manure home.
3) Inhumane treatment: If inhumane treatment is noted you will be asked to leave the Parade.
ROUTE: Start at West 6th & Webber. East on 6th, which becomes West 3rd through downtown, left on Monroe, left on West 2nd Street, Parade ends at The Dalles Area Chamber of Commerce.
Please DO NOT throw candy! Instead, please hand it to people.
Questions? Please email: events@thedalleschamber.com or call (541) 296-2231, www.thedalleschamber.com
Hold Harmless Agreement - If you register for this event you are agreeing to the Hold Harmless Agreement BELOW!
The undersigned does hereby agree to RELEASE, AND HOLD HARMLESS, The Dalles Area Chamber of Commerce, their affiliates, employees, Boards of Directors, committees, event organizers, and volunteers, from any and all liability of any kind, any losses, claims, injury to persons or property (including without limitation wrongful death), actions or damages which I/We may suffer, and any such claims that may be asserted against The Dalles Area Chamber of Commerce, their affiliates, employees, Boards of Directors, committees, event organizers and volunteers by my participation in the Starlight Parade and any related activities, or arising from any act or omission by myself, my agents, or employees, or by reason of or related to myself or my use of any personal possessions or equipment as a participant in the Starlight Parade.
I further acknowledge the application of ORS 30.687 et. Seq., ACTIONS ARISING OUT OF EQUINE ACTIVITIES including but not limited to ORS 30.961 Limitations on liability; exceptions., to my participation in the Starlight Parade and acknowledge the limitation of liability which protects The Dalles Area Chamber of Commerce, their affiliates, employees, Board of Directors, committees, event organizers and volunteers, and limits their liability for injuries to persons and property that may arise from or be associated with the risks inherent in equine presence and use in the Starlight Parade. As a condition of my participation in the Starlight Parade, I hereby waive the right to bring an action against any of the sponsoring entities and event organizers named herein for any injury or death arising out of riding, driving, grooming, or riding as a passenger in any equine driven form of transportation or upon an equine.
RULES GOVERNING PARADES
To ensure the reasonable safety of life and property in the operation of parade floats, automobiles, and similar conveyances within the city limits of The Dalles.
1. Material used in construction, decoration, etc. must be flame retardant. Materials such as straw or hay must also be treated.
2. Where a person is within a float, such as a driver, there shall be no combustible material within five feet of his exit way.
3. Motorized floats or floats pulled by a motorized vehicle and automobiles have to be equipped with a fire extinguisher with a classification, of at least 2A 10 8C (when a vehicle and trailer are connected as a single unit, one extinguisher will meet this requirement).
4. Horse-drawn wagons and other non-motorized conveyances using straw or other combustible material shall carry fire extinguishers as prescribed above.
5. No smoking is allowed on any float and no person shall cause or permit any open flame upon or within the area of any float.
6. No combination of vehicles coupled together shall consist of more than two vehicles.
7. Vehicle towing trailers must be equipped with a tow bar or coupling device of sufficient strength to hold the weight of the towed vehicle upon the street when operated.
8. Vehicle towing trailers shall be equipped with safety chains, connected to the towed and towing vehicles and to the tow bar to prevent the tow bar from dropping to the ground in the event the tow bar or coupling device fails.
9. Safety chains shall have no more slack than is necessary to permit proper turning.
10. A float may not exceed 40 feet and 13 ½ feet in height.
11. Vehicles and floats shall stay in their assigned position in the parade. NO Gapping between floats.
12. Operators of vehicles shall not have their vision obstructed.
13. Persons riding on floats shall be located on the main part of the float and positioned so they will not obstruct the vision of the operator.
14. Persons shall remain on the unit to which they are assigned to the end of the parade route, except in case of breakdown or emergency.
15. No unit shall disband until reaching the destination indicated on the permit, except in the case of a breakdown or emergency.
16. The drinking, display or possession of alcoholic beverages or other intoxicants, or controlled substances is absolutely prohibited. City ordinances and state laws will be enforced.
17. The discharge of firearms, fireworks, or other explosive devices is prohibited. Violators will be prosecuted.
18. The throwing of objects or substances into the crowd is prohibited. Candy, balloons or small items may be HANDED OUT (not tossed) to the crowd.
19. The parade will end at The Dalles Chamber Office 404 West 2nd Street.
**Oregon law says everyone who rides a motorcycle has to wear a helmet & kids Under 16 have to wear one when on a bicycle.
Location: Throughout The Dalles, Starting on West 6th Street and ending in front of The Dalles Chamber
Registration ends on 4/17/2026
2026 Cherry Festival Parade Application - Non-Horse Entry
4/25/2026 - 4/25/2026
Hold Harmless Agreement - If you register for this event you are agreeing to the Hold Harmless Agreement BELOW!
The undersigned does hereby agree to RELEASE, AND HOLD HARMLESS, The Dalles Area Chamber of Commerce, their affiliates, employees, Boards of Directors, committees, event organizers, and volunteers, from any and all liability of any kind, any losses, claims, injury to persons or property (including without limitation wrongful death), actions or damages which I/We may suffer, and any such claims that may be asserted against The Dalles Area Chamber of Commerce, their affiliates, employees, Boards of Directors, committees, event organizers and volunteers by my participation in the Starlight Parade and any related activities, or arising from any act or omission by myself, my agents, or employees, or by reason of or related to myself or my use of any personal possessions or equipment as a participant in the Starlight Parade.
I further acknowledge the application of ORS 30.687 et. Seq., ACTIONS ARISING OUT OF EQUINE ACTIVITIES including but not limited to ORS 30.961 Limitations on liability; exceptions., to my participation in the Starlight Parade and acknowledge the limitation of liability which protects The Dalles Area Chamber of Commerce, their affiliates, employees, Board of Directors, committees, event organizers and volunteers, and limits their liability for injuries to persons and property that may arise from or be associated with the risks inherent in equine presence and use in the Starlight Parade. As a condition of my participation in the Starlight Parade, I hereby waive the right to bring an action against any of the sponsoring entities and event organizers named herein for any injury or death arising out of riding, driving, grooming, or riding as a passenger in any equine driven form of transportation or upon an equine.
RULES GOVERNING PARADES
To ensure the reasonable safety of life and property in the operation of parade floats, automobiles, and similar conveyances within the city limits of The Dalles.
1. Material used in construction, decoration, etc. must be flame retardant. Materials such as straw or hay must also be treated.
2. Where a person is within a float, such as a driver, there shall be no combustible material within five feet of his exit way.
3. Motorized floats or floats pulled by a motorized vehicle and automobiles have to be equipped with a fire extinguisher with a classification, of at least 2A 10 8C (when a vehicle and trailer are connected as a single unit, one extinguisher will meet this requirement).
4. Horse-drawn wagons and other non-motorized conveyances using straw or other combustible material shall carry fire extinguishers as prescribed above.
5. No smoking is allowed on any float and no person shall cause or permit any open flame upon or within the area of any float.
6. No combination of vehicles coupled together shall consist of more than two vehicles.
7. Vehicle towing trailers must be equipped with a tow bar or coupling device of sufficient strength to hold the weight of the towed vehicle upon the street when operated.
8. Vehicle towing trailers shall be equipped with safety chains, connected to the towed and towing vehicles and to the tow bar to prevent the tow bar from dropping to the ground in the event the tow bar or coupling device fails.
9. Safety chains shall have no more slack than is necessary to permit proper turning.
10. A float may not exceed 40 feet and 13 ½ feet in height.
11. Vehicles and floats shall stay in their assigned position in the parade. NO Gapping between floats.
12. Operators of vehicles shall not have their vision obstructed.
13. Persons riding on floats shall be located on the main part of the float and positioned so they will not obstruct the vision of the operator.
14. Persons shall remain on the unit to which they are assigned to the end of the parade route, except in case of breakdown or emergency.
15. No unit shall disband until reaching the destination indicated on the permit, except in the case of a breakdown or emergency.
16. The drinking, display or possession of alcoholic beverages or other intoxicants, or controlled substances is absolutely prohibited. City ordinances and state laws will be enforced.
17. The discharge of firearms, fireworks, or other explosive devices is prohibited. Violators will be prosecuted.
18. The throwing of objects or substances into the crowd is prohibited. Candy, balloons or small items may be HANDED OUT (not tossed) to the crowd.
19. The parade will end at The Dalles Chamber Office 404 West 2nd Street.
**Oregon law says everyone who rides a motorcycle has to wear a helmet & kids Under 16 have to wear one when on a bicycle.
Location: Throughout The Dalles, Starting on West 6th Street and ending in front of The Dalles Chamber
Registration ends on 4/17/2026
2026 Show in the Shade Registration
8/7/2026 - 8/9/2026
SCHEDULE: AUGUST 7-9, 2026
Friday, Aug 7: 4-7pm Show Registration @ Burgerville, downtown The Dalles
7-9:45pm, “NEON CRUISE” 2nd & 3rd Streets, downtown
Saturday, Aug 8: 8-10am, “SHOW IN THE SHADE” registration, Sorosis Park, 300 E Scenic Dr
GOODIE BAGS & DASH PLAQUES for the first 250 entries
10am-Noon JUDGING
Noon All ballots due in
1:00pm Winning raffle numbers posted
1:30pm Live Auction
2-3pm Awards Ceremony
Sunday, Aug 9: ''Dufur Threshing Bee & Car Show''
7:00am-9:00am Registration | Dufur City Park
9:00am-2:30pm Show
2:30pm Awards
ENTRY FEE: $25.00 and after July 31, $30.00
For More Information:
Info:midcolumbiacarclub@gmail.com, 541-993-3540, www.midcolumbiacarclub.org
The “Neon Cruise” is a unique privilege. This means NO BURNOUTS! All traffic & safety rules are strictly enforced and illegal/unsafe behavior will be dealt with by local “no-nonsense” law enforcement and result in expulsion from the cruise.
WAIVER: I hereby acknowledge that I am voluntarily choosing to participate in an event that involves some risk to myself and my property. Accordingly, I hereby release The Mid-Columbia Car Club, The Dalles Chamber of Commerce, the City of the Dalles, and all other sponsors and their members, officers, employees, agents, family, friends and pets from any and all liability for injury, damage or insult (real, imagined or invented by some creative lawyer) in connection with this event. I further attest this vehicle is covered by auto liability insurance that meets or exceeds the minimum requirements of the State of Oregon.
Location: The Dalles, Oregon
various depending on events
The Dalles , OR 97058
Registration ends on 8/8/2026
PRE-Registration ends 7/31/2026 !!!
Thank you for registering for 33rd Cruise the Gorge event. We look forward to seeing you. If you have any questions please do not hesitate to reach out to us, 541-296-2231.
This email confirms that your registration has been accepted.
We will see you August 7 - 9, 2026 in The Dalles Oregon.
4/1/2026 - 4/30/2026
2026 Northwest Cherry Adventure 'Cherry Hunt'
Sponsored by: Explore The Dalles
The Northwest Cherry Festival is just around the corner, and we are calling on our business community to help us get The Dalles ready for the occasion. This year's theme is "Cherry Hunt"! Think Scavenger Hunt. Sponsored by: Explore The Dalles
The Cherry Trail was created to help support and bring commerce into our existing businesses (eateries, breweries, wineries, retail, and attractions) during the Northwest Cherry Festival. We hope that you will offer some type of special at your location during the festival. It can be something to eat, drink, purchase, a sale, a special discount if they say they are doing the Cherry Trail, and so on! Get Creative!
NEW this year, we are also incorporating a weekend art scavenger hunt throughout April using the GooseChase app. Here is a video to help explain how Goosechase works, this is the app we are using for the Trail!!!! https://blog.goosechase.com/tourism-demo-video/ (this can be used for so much, for example: Trails, Contests, Treasure Hunts, a downtown event like First Friday, and MORE)
Are you a local business hoping to get festival-goers into your business during Cherry Festival weekend? The Cherry Hunt is the perfect way to encourage guests to visit you. The Dalles Chamber is creating a Cherry Hunt app that asks participants to take a selfie with the special at your location, encouraging them to SHOP and engage at each stop.
The Hunt will list each location and include specials for participating businesses. Your special can be whatever you dream up! You might offer 10% off red items, a drink special, or a cherry-themed item. Participants will upload a selfie with your special to earn points (no need for staff to stamp passports during busy times). If guests complete 65% or more of the stops, they can submit their entries through the app to be entered to win a grand prize gift basket filled with local treasures.
If you would like to be included in the “Cherry Hunt” Cherry Trail, please fill out the form. We will update the digital app with your information.
We will also be creating a postcard with a QR code linking to the app and festival information. These will be distributed to businesses and will also connect to the Official Northwest Cherry Festival Guide. Don’t miss this opportunity to bring more visitors into your business during the 2025 Northwest Cherry Festival. If you have any questions, please reach out at 541-296-2231 or events@thedalleschamber.com.
We are advertising that the specials are running from Wednesday, April 1st, through Thursday, April 30th. IF YOU CAN’T do all the days, please let us know!!!!
Location: Throughout The Dalles
The Dalles, OR 97058
Registration ends on 3/30/2026
4/22/2026 - 4/25/2026
2026 Northwest Cherry Festival ‘Window Decorating Contest’
The Northwest Cherry Festival is just around the corner and we are calling on our business community to help us get The Dalles ready for the occasion. This year’s theme is “The Great Cherry Adventure” — let’s transform our community into one big, fun and vibrant experience with the Window Decorating Contest for the 2026 Northwest Cherry Festival.
Remember there are CASH PRIZES for the most voted for — 1st, 2nd, and 3rd places. We hope you will help us create a family-friendly, welcoming community atmosphere for everyone to enjoy.
This contest is FREE for any and all businesses to sign up!
Window Decorating Contest
Decorate your storefronts in The Great Cherry Adventure theme by Monday, April 20th at midnight. Remember, only exterior decorations are judged.
All entries will be given a number. This number must be visible to the public from the street. Judging will be done by community members through an online voting platform. Each participating business will receive a display number and QR code to direct voters to the voting page. (we also suggest that you get all your customers, clients, and friends to vote for you too)
Voting will take place Tuesday, April 22nd through Friday, April 25th (closing at noon).
The winner will be announced Friday evening, April 25th via live social media and direct contact with the winning business.
Decorate your storefronts in The Great Cherry Adventure theme by Monday, April 20th at midnight. Remember, only exterior decorations are judged.
All entries will be given a number. This number must be visible to the public from the street. Judging will be done by community members through an online voting platform. Each participating business will receive a display number and QR code to direct voters to the voting page. (we also suggest that you get all your customers, clients, and friends to vote for you too)
Voting will take place Tuesday, April 22nd through Friday, April 25th (closing at noon).
The winner will be announced Friday evening, April 25th via live social media and direct contact with the winning business.
Contest Rules:
- Participation is open to all businesses within the city limits of The Dalles.
- Entry applications must be received no later than Monday, April 20th.
- Contest is for exterior decorations only, including but not limited to decorations in windows that are visible from the exterior. Judging will be done from outside the businesses only.
- Judging will be based on “window appeal” as viewed from the outside only.
- Participants agree to have one or more photos of their decorated business exterior posted on The Dalles Chamber’s website and/or published in any Chamber media outlets. Participant agrees there will be no compensation of any kind for said posting or publication.
- Please have windows decorated by April 20th at midnight.
- After photos are taken, voting will take place April 22nd through April 25th (ending at noon) via the online voting platform.
- An Entry Number Card will be provided to each participant. This card must be placed in a visible location from the street. A QR code will also be included for easy voting access.
- There will be 3 winners:
- 1st Prize: $300 cash, Banner Ad for 1 year on TheDallesChamber.com and ExploreTheDalles.com, plus 2 free Eblast Sponsor Ads (value $2,700)
- 2nd Prize: $150 cash, Banner Ad for 6 months on TheDallesChamber.com and ExploreTheDalles.com, plus 1 free Eblast Sponsor Ad (value $1,300)
- 3rd Prize: $75 cash, Banner Ad for 3 months on TheDallesChamber.com and ExploreTheDalles.com, plus 1 free Eblast Sponsor Ad (value $700)
- Winners will be announced Friday evening, April 25th via live social media.
- Be creative, be festive, and have FUN!
Location: Throughout The Dalles
The Dalles, OR 97058
Registration ends on 4/20/2026
4/25/2026 - 4/25/2026
The Dalles Area Chamber of Commerce is excited to present the 45th Northwest Cherry Festival Parade.
Turn the page and step into The Great Cherry Adventure, where explorers, pioneers, dreamers, and cherry-filled imagination take to the streets of The Dalles!
This year’s parade celebrates the spirit of adventure — the journey, the creativity, and the community that keeps moving forward. Think covered wagons and treasure maps, cherry orchards in full bloom, explorers with binoculars, trains blazing new trails, and storybook scenes bursting with bright red cherries.
Decorate your floats, trucks, trailers, and walking groups to reflect the adventure theme — bold, colorful, imaginative, and full of heart. Whether you lean into pioneer heritage, whimsical storybook landscapes, or a modern-day cherry quest, we can’t wait to see how you bring the adventure to life.
Let’s transform downtown into a vibrant celebration of courage, creativity, and cherries as we write the next chapter of our festival together.
This is a wonderful opportunity for your business or organization to showcase your community pride and be part of a cherished tradition that continues to evolve and thrive.
ENTRY APPLICATION
Parade Date - April 25th, 2026 10:00 AM
Application Deadline: Friday, April 17th, 2026 4:00 PM
Non-Commercial/Non-Profit: $25.00 Commercial: $45.00
Parade Date - April 25th, 2026 10:00 AM
Application Deadline: Friday, April 17th, 2026 4:00 PM
Non-Commercial/Non-Profit: $25.00 Commercial: $45.00
Judging will be on April 25th, 2025 from 8:30 AM to 9:30 AM, in a designated area near the lineup. Awards will be presented to the lineup just before you head downtown. That way your ribbons may be displayed and the announcers may announce the results on KODL.
CATEGORIES: All Horse Entries. There will be a first, second & third-place ribbon. "Mayor's Choice" includes all Horse and Non-Horse Entries.
Judging will be based on the following criteria:
Presentation of the theme 40% of the score
Visual appeal 30% of the score
Originality 20% of the score
Effective use of size 10% of score
Total possible points: 100
Ribbons to 1st, 2nd, and 3rd based on highest percentages earned.
There will be a panel of Judges, and the average of their scores will determine placings.
HORSE ENTRANTS LINE UP
Check in on Webber Street (between 6th and 10th)
*If you are associated with a FLOAT, the FLOAT must line up with the NON-HORSE GROUPS on
8th Street and Cherry Heights (check-in), we will connect your numbers with your horse when Parade gets going.
Please display your number.
8:00 AM Arrive with trailer to unloading area
8:30 AM Judging begins on Webber Street between the baseball fields and the old Armory
gravel lot on the corner of 6th and Webber. A sign will show you the judging area.
9:30 AM Judging ends and awards given out. Winners, please display your ribbon.
10:00 AM Parade begins
Additional Parade Rules:
1) All Equestrian entries must stay on the road during the parade route. Do not approach the crowd with your horse.
2) Manure removal: Please clean up after your horses in the trailer unloading area. Take your manure home.
3) Inhumane treatment: If inhumane treatment is noted you will be asked to leave the Parade.
ROUTE: Start at West 6th & Webber. East on 6th, which becomes West 3rd through downtown, left on Monroe, left on West 2nd Street, Parade ends at The Dalles Area Chamber of Commerce.
Please DO NOT throw candy! Instead, please hand it to people.
Questions? Please email: events@thedalleschamber.com or call (541) 296-2231, www.thedalleschamber.com
Hold Harmless Agreement - If you register for this event you are agreeing to the Hold Harmless Agreement BELOW!
The undersigned does hereby agree to RELEASE, AND HOLD HARMLESS, The Dalles Area Chamber of Commerce, their affiliates, employees, Boards of Directors, committees, event organizers, and volunteers, from any and all liability of any kind, any losses, claims, injury to persons or property (including without limitation wrongful death), actions or damages which I/We may suffer, and any such claims that may be asserted against The Dalles Area Chamber of Commerce, their affiliates, employees, Boards of Directors, committees, event organizers and volunteers by my participation in the Starlight Parade and any related activities, or arising from any act or omission by myself, my agents, or employees, or by reason of or related to myself or my use of any personal possessions or equipment as a participant in the Starlight Parade.
I further acknowledge the application of ORS 30.687 et. Seq., ACTIONS ARISING OUT OF EQUINE ACTIVITIES including but not limited to ORS 30.961 Limitations on liability; exceptions., to my participation in the Starlight Parade and acknowledge the limitation of liability which protects The Dalles Area Chamber of Commerce, their affiliates, employees, Board of Directors, committees, event organizers and volunteers, and limits their liability for injuries to persons and property that may arise from or be associated with the risks inherent in equine presence and use in the Starlight Parade. As a condition of my participation in the Starlight Parade, I hereby waive the right to bring an action against any of the sponsoring entities and event organizers named herein for any injury or death arising out of riding, driving, grooming, or riding as a passenger in any equine driven form of transportation or upon an equine.
RULES GOVERNING PARADES
To ensure the reasonable safety of life and property in the operation of parade floats, automobiles, and similar conveyances within the city limits of The Dalles.
1. Material used in construction, decoration, etc. must be flame retardant. Materials such as straw or hay must also be treated.
2. Where a person is within a float, such as a driver, there shall be no combustible material within five feet of his exit way.
3. Motorized floats or floats pulled by a motorized vehicle and automobiles have to be equipped with a fire extinguisher with a classification, of at least 2A 10 8C (when a vehicle and trailer are connected as a single unit, one extinguisher will meet this requirement).
4. Horse-drawn wagons and other non-motorized conveyances using straw or other combustible material shall carry fire extinguishers as prescribed above.
5. No smoking is allowed on any float and no person shall cause or permit any open flame upon or within the area of any float.
6. No combination of vehicles coupled together shall consist of more than two vehicles.
7. Vehicle towing trailers must be equipped with a tow bar or coupling device of sufficient strength to hold the weight of the towed vehicle upon the street when operated.
8. Vehicle towing trailers shall be equipped with safety chains, connected to the towed and towing vehicles and to the tow bar to prevent the tow bar from dropping to the ground in the event the tow bar or coupling device fails.
9. Safety chains shall have no more slack than is necessary to permit proper turning.
10. A float may not exceed 40 feet and 13 ½ feet in height.
11. Vehicles and floats shall stay in their assigned position in the parade. NO Gapping between floats.
12. Operators of vehicles shall not have their vision obstructed.
13. Persons riding on floats shall be located on the main part of the float and positioned so they will not obstruct the vision of the operator.
14. Persons shall remain on the unit to which they are assigned to the end of the parade route, except in case of breakdown or emergency.
15. No unit shall disband until reaching the destination indicated on the permit, except in the case of a breakdown or emergency.
16. The drinking, display or possession of alcoholic beverages or other intoxicants, or controlled substances is absolutely prohibited. City ordinances and state laws will be enforced.
17. The discharge of firearms, fireworks, or other explosive devices is prohibited. Violators will be prosecuted.
18. The throwing of objects or substances into the crowd is prohibited. Candy, balloons or small items may be HANDED OUT (not tossed) to the crowd.
19. The parade will end at The Dalles Chamber Office 404 West 2nd Street.
**Oregon law says everyone who rides a motorcycle has to wear a helmet & kids Under 16 have to wear one when on a bicycle.
Location: Throughout The Dalles, Starting on West 6th Street and ending in front of The Dalles Chamber
Registration ends on 4/17/2026
4/25/2026 - 4/25/2026
The Dalles Area Chamber of Commerce is excited to present the 45th Northwest Cherry Festival Parade!
Turn the page and step into The Great Cherry Adventure, where explorers, pioneers, dreamers, and cherry-filled imagination take to the streets of The Dalles!
This year’s parade celebrates the spirit of adventure — the journey, the creativity, and the community that keeps moving forward. Think covered wagons and treasure maps, cherry orchards in full bloom, explorers with binoculars, trains blazing new trails, and storybook scenes bursting with bright red cherries.
Decorate your floats, trucks, trailers, and walking groups to reflect the adventure theme — bold, colorful, imaginative, and full of heart. Whether you lean into pioneer heritage, whimsical storybook landscapes, or a modern-day cherry quest, we can’t wait to see how you bring the adventure to life.
Let’s transform downtown into a vibrant celebration of courage, creativity, and cherries as we write the next chapter of our festival together.
This is a wonderful opportunity for your business or organization to showcase your community pride and be part of a cherished tradition that continues to evolve and thrive.
ENTRY APPLICATION
Parade Date - April 25th, 2026 10:00 AM
Application Deadline: Friday, April 17th, 2026 4:00 PM
Non-Commercial/Non-Profit: $25.00 Commercial: $45.00
Parade Date - April 25th, 2026 10:00 AM
Application Deadline: Friday, April 17th, 2026 4:00 PM
Non-Commercial/Non-Profit: $25.00 Commercial: $45.00
Judging will be on April 25th, 2026 from 8:30 AM to 9:30 AM, in a designated area near the lineup. Awards will be presented to the lineup just before you head downtown. That way your ribbons may be displayed and the announcers may announce the results on KODL.
CATEGORIES: Float, Equestrian & Walking Group. There will be a first, second & third-place ribbon for each category. As well as one “Mayor’s Choice” ribbon.
Judging will be based on the following criteria:
Presentation of the theme 40% of the score
Visual appeal 30% of the score
Originality 20% of the score
Effective use of size 10% of score
Total possible points: 100
Ribbons to 1st, 2nd, and 3rd based on highest percentages earned.
There will be a panel of Judges, and the average of their scores will determine placings.
Judging will take place at your assigned spot (given at check-in).
8:00 AM Check-in begins with parade officials on 8th St and Cherry Hts. Rd (behind Goodwill).
8:30 AM - 9:30 AM Judging begins for those that want to be judged at your location spot.
10:00 AM Parade begins.
ROUTE: Start at West 6th & Webber. East on 6th, which becomes West 3rd through downtown, left on Monroe, left on West 2nd Street, Parade ends at The Dalles Area Chamber of Commerce.
Please DO NOT throw candy! Instead, please hand it to people.
Questions? Please email: events@thedalleschamber.com or call (541) 296-2231, www.thedalleschamber.com
CATEGORIES: Float, Equestrian & Walking Group. There will be a first, second & third-place ribbon for each category. As well as one “Mayor’s Choice” ribbon.
Judging will be based on the following criteria:
Presentation of the theme 40% of the score
Visual appeal 30% of the score
Originality 20% of the score
Effective use of size 10% of score
Total possible points: 100
Ribbons to 1st, 2nd, and 3rd based on highest percentages earned.
There will be a panel of Judges, and the average of their scores will determine placings.
Judging will take place at your assigned spot (given at check-in).
8:00 AM Check-in begins with parade officials on 8th St and Cherry Hts. Rd (behind Goodwill).
8:30 AM - 9:30 AM Judging begins for those that want to be judged at your location spot.
10:00 AM Parade begins.
ROUTE: Start at West 6th & Webber. East on 6th, which becomes West 3rd through downtown, left on Monroe, left on West 2nd Street, Parade ends at The Dalles Area Chamber of Commerce.
Please DO NOT throw candy! Instead, please hand it to people.
Questions? Please email: events@thedalleschamber.com or call (541) 296-2231, www.thedalleschamber.com
Hold Harmless Agreement - If you register for this event you are agreeing to the Hold Harmless Agreement BELOW!
The undersigned does hereby agree to RELEASE, AND HOLD HARMLESS, The Dalles Area Chamber of Commerce, their affiliates, employees, Boards of Directors, committees, event organizers, and volunteers, from any and all liability of any kind, any losses, claims, injury to persons or property (including without limitation wrongful death), actions or damages which I/We may suffer, and any such claims that may be asserted against The Dalles Area Chamber of Commerce, their affiliates, employees, Boards of Directors, committees, event organizers and volunteers by my participation in the Starlight Parade and any related activities, or arising from any act or omission by myself, my agents, or employees, or by reason of or related to myself or my use of any personal possessions or equipment as a participant in the Starlight Parade.
I further acknowledge the application of ORS 30.687 et. Seq., ACTIONS ARISING OUT OF EQUINE ACTIVITIES including but not limited to ORS 30.961 Limitations on liability; exceptions., to my participation in the Starlight Parade and acknowledge the limitation of liability which protects The Dalles Area Chamber of Commerce, their affiliates, employees, Board of Directors, committees, event organizers and volunteers, and limits their liability for injuries to persons and property that may arise from or be associated with the risks inherent in equine presence and use in the Starlight Parade. As a condition of my participation in the Starlight Parade, I hereby waive the right to bring an action against any of the sponsoring entities and event organizers named herein for any injury or death arising out of riding, driving, grooming, or riding as a passenger in any equine driven form of transportation or upon an equine.
RULES GOVERNING PARADES
To ensure the reasonable safety of life and property in the operation of parade floats, automobiles, and similar conveyances within the city limits of The Dalles.
1. Material used in construction, decoration, etc. must be flame retardant. Materials such as straw or hay must also be treated.
2. Where a person is within a float, such as a driver, there shall be no combustible material within five feet of his exit way.
3. Motorized floats or floats pulled by a motorized vehicle and automobiles have to be equipped with a fire extinguisher with a classification, of at least 2A 10 8C (when a vehicle and trailer are connected as a single unit, one extinguisher will meet this requirement).
4. Horse-drawn wagons and other non-motorized conveyances using straw or other combustible material shall carry fire extinguishers as prescribed above.
5. No smoking is allowed on any float and no person shall cause or permit any open flame upon or within the area of any float.
6. No combination of vehicles coupled together shall consist of more than two vehicles.
7. Vehicle towing trailers must be equipped with a tow bar or coupling device of sufficient strength to hold the weight of the towed vehicle upon the street when operated.
8. Vehicle towing trailers shall be equipped with safety chains, connected to the towed and towing vehicles and to the tow bar to prevent the tow bar from dropping to the ground in the event the tow bar or coupling device fails.
9. Safety chains shall have no more slack than is necessary to permit proper turning.
10. A float may not exceed 40 feet and 13 ½ feet in height.
11. Vehicles and floats shall stay in their assigned position in the parade. NO Gapping between floats.
12. Operators of vehicles shall not have their vision obstructed.
13. Persons riding on floats shall be located on the main part of the float and positioned so they will not obstruct the vision of the operator.
14. Persons shall remain on the unit to which they are assigned to the end of the parade route, except in case of breakdown or emergency.
15. No unit shall disband until reaching the destination indicated on the permit, except in the case of a breakdown or emergency.
16. The drinking, display or possession of alcoholic beverages or other intoxicants, or controlled substances is absolutely prohibited. City ordinances and state laws will be enforced.
17. The discharge of firearms, fireworks, or other explosive devices is prohibited. Violators will be prosecuted.
18. The throwing of objects or substances into the crowd is prohibited. Candy, balloons or small items may be HANDED OUT (not tossed) to the crowd.
19. The parade will end at The Dalles Chamber Office 404 West 2nd Street.
**Oregon law says everyone who rides a motorcycle has to wear a helmet & kids Under 16 have to wear one when on a bicycle.
Location: Throughout The Dalles, Starting on West 6th Street and ending in front of The Dalles Chamber
Registration ends on 4/17/2026
8/7/2026 - 8/9/2026
SCHEDULE: AUGUST 7-9, 2026
Friday, Aug 7: 4-7pm Show Registration @ Burgerville, downtown The Dalles
7-9:45pm, “NEON CRUISE” 2nd & 3rd Streets, downtown
Saturday, Aug 8: 8-10am, “SHOW IN THE SHADE” registration, Sorosis Park, 300 E Scenic Dr
GOODIE BAGS & DASH PLAQUES for the first 250 entries
10am-Noon JUDGING
Noon All ballots due in
1:00pm Winning raffle numbers posted
1:30pm Live Auction
2-3pm Awards Ceremony
Sunday, Aug 9: ''Dufur Threshing Bee & Car Show''
7:00am-9:00am Registration | Dufur City Park
9:00am-2:30pm Show
2:30pm Awards
ENTRY FEE: $25.00 and after July 31, $30.00
For More Information:
Info:midcolumbiacarclub@gmail.com, 541-993-3540, www.midcolumbiacarclub.org
The “Neon Cruise” is a unique privilege. This means NO BURNOUTS! All traffic & safety rules are strictly enforced and illegal/unsafe behavior will be dealt with by local “no-nonsense” law enforcement and result in expulsion from the cruise.
WAIVER: I hereby acknowledge that I am voluntarily choosing to participate in an event that involves some risk to myself and my property. Accordingly, I hereby release The Mid-Columbia Car Club, The Dalles Chamber of Commerce, the City of the Dalles, and all other sponsors and their members, officers, employees, agents, family, friends and pets from any and all liability for injury, damage or insult (real, imagined or invented by some creative lawyer) in connection with this event. I further attest this vehicle is covered by auto liability insurance that meets or exceeds the minimum requirements of the State of Oregon.
Location: The Dalles, Oregon
various depending on events
The Dalles , OR 97058
Registration ends on 8/8/2026
PRE-Registration ends 7/31/2026 !!!
Thank you for registering for 33rd Cruise the Gorge event. We look forward to seeing you. If you have any questions please do not hesitate to reach out to us, 541-296-2231.
This email confirms that your registration has been accepted.
We will see you August 7 - 9, 2026 in The Dalles Oregon.