Social media advertising has become a powerful tool for businesses and marketers to reach their target audiences, build brand awareness, increase conversions, and drive traffic to their websites. Utilizing social media networks and their advertising options effectively can yield significant results in your marketing efforts.

In this hour-long session we will provide an overview of social media advertising and its importance in the modern marketing landscape and explore the different types of social media ads available on popular platforms that will include Facebook, Instagram, Twitter, LinkedIn, and others. Each platform offers unique ad formats, such as image ads, video ads, carousel ads, sponsored content, and more.

By the end of the hour, participants will have a better understanding of the social media advertising options available and be equipped to make an informed decision on which one to use to expand their reach, connect with new audiences, and achieve their marketing objectives.