Using YouTube as a part of your marketing strategy can indeed be a valuable endeavor, given its immense reach and user engagement. Over the hour we will break down the key steps and aspects you need to consider when integrating YouTube into your business marketing strategy including setting up your YouTube Branded Channel, features to cross promote your channel, content organization and measuring impact.

Remember that success on YouTube is not just about creating and uploading videos; it’s also about engaging with your audience, continuously optimizing your content and strategy, and adapting to the evolving YouTube platform and user behaviors.

Come for the Trails, Stay for the Party!

Join us for the inaugural Mountains to Meadows Trailfest, a four-day, end-of-the-season festival in Quincy, California, celebrating trails and community and benefiting the work of the Sierra Buttes Trail Stewardship.

Dig in the dirt on Mount Hough during the day, join the Poker Run/Ride showcasing some of the best trails in the Lost Sierra, then revel the night away with the Pixie Cross World Championships, family and late-night skate parties, food trucks, a beverage garden, campfires and music on the main stage!

Celebrate the end of the trailbuilding season with Sierra Buttes Trail Stewardship and be a part of our mission to revitalize Lost Sierra mountain towns, using trails as the tool. Proceeds from festival passes will directly benefit SBTS and Connected Communities , a project in partnership with land managers to connect 15 rural Lost Sierra towns with multi-use singletrack.