Over the hour, we will focus on how businesses can strike a balance between their online and local marketing efforts during the holiday season which is particularly relevant for businesses that want to leverage both digital and local strategies to maximize their holiday sales.  

We will explore the role of social media, email marketing and online advertising to reach and target your customers while balancing it with the value of local connections and community engagement with in-store events and charity initiatives.  The presenter will share tips for both effective digital as well as local promotions, measuring impact and drafting your roadmap for a success holiday season.